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Key people at Maple VC.
Maple VC is a venture capital firm focused on investing in seed-stage technology companies led by founders with Canadian roots. The firm employs a high-conviction approach, identifying and supporting promising Canadian entrepreneurs who are often building their ventures in the United States, leveraging a distinct network and insight into this specific founder demographic. Their investment strategy is predicated on fostering durability and long-term success.
The firm was founded by Managing Partner Andre Charoo, who brings significant operational and investment experience. Charoo, a Canadian native and University of Toronto alumnus, served as an early team member at Uber and held a Venture Partner role at Inovia, alongside co-chairing The C100, an influential network of Canadian tech expats. His foundational insight stemmed from observing the consistent success of Canadian talent in building enduring global technology companies.
Maple VC exclusively backs founders who have either graduated from a Canadian university or were born in or immigrated to Canada, regardless of their current location. The firm’s vision centers on cultivating the most robust companies globally, achieved by providing early-stage capital and strategic support from a network of seasoned operators who were among the first employees at multi-billion dollar enterprises, enabling their portfolio companies to thrive.
# Maple VC: Backing Canadian Founders in the American Tech Ecosystem
Maple VC is a pre-seed and seed-stage venture capital firm headquartered in San Francisco that has carved out a distinctive niche by exclusively backing founders with Canadian roots.[1][3] Founded in 2016, the firm operates with a clear mission: to build the most durable companies in the world by investing in Canadian-connected entrepreneurs, primarily those building in the United States.[1][6] Rather than chasing sector-specific trends, Maple adopts a generalist investment approach across communications and information technology, consumer products and services, business services, and life sciences and healthcare.[2] The firm typically deploys check sizes between $100,000 and $1 million, focusing on pre-seed and seed rounds where founder quality and vision matter most.[2]
What distinguishes Maple is its thesis that Canadian founders possess unique advantages—whether through their networks, work ethic, or perspective—that position them to build resilient, long-term businesses. By positioning itself at the intersection of Canadian talent and American venture capital, Maple has become a bridge for founders seeking to scale internationally while maintaining their roots.
Maple VC was founded in 2016 by Andre Charoo, a Toronto-born venture capitalist who recognized an underserved opportunity in the startup ecosystem.[5] Charoo's background and personal connection to Canada informed the firm's founding thesis: that Canadian entrepreneurs possessed untapped potential but often faced friction accessing top-tier American venture capital. Rather than compete directly with established Sand Hill Road firms, Maple identified a white space—a fund that could leverage deep Canadian networks while maintaining operational proximity to Silicon Valley's capital and talent.
The firm's evolution reflects a deliberate focus on founder relationships over sector trends. By maintaining a small team and staying close to its Canadian founder community, Maple has built credibility as a founder-first investor willing to take early bets on teams with strong fundamentals but limited track records.
Maple's stated approach prioritizes founder quality above all else.[1] This manifests in their willingness to lead or co-lead pre-seed and seed rounds for teams that might not yet have the traction or pedigree that larger funds demand. The firm's check sizes—typically $100K to $1M—are calibrated for early-stage deployment, allowing them to move quickly and take conviction bets.
The firm's exclusive focus on Canadian founders creates a defensible moat. Maple has built deep relationships across Canada's startup ecosystem, positioning itself as a trusted first institutional investor for founders preparing to scale internationally. This network effect compounds over time, as successful exits create a flywheel of founder referrals and reputation.
By backing Canadian founders building in the United States, Maple captures value from a talent pool that is often overlooked by American-focused funds. Canadian founders benefit from lower cost of living, strong technical education, and proximity to American markets—advantages that Maple can articulate to its limited partners.
Rather than specializing in a single sector, Maple maintains flexibility across multiple domains. This allows the firm to follow its best founder relationships rather than forcing investments into predetermined buckets. Recent investments span AI infrastructure (Inference.AI), legal tech operations (Bench IQ), and podcast search (Dexa), demonstrating genuine sector agnosticism.[1]
Maple VC operates within a larger trend of geographic diversification in venture capital. Historically, American venture funding has concentrated in Silicon Valley and coastal tech hubs, creating friction for founders outside these ecosystems. Maple's model—backing Canadian talent for American markets—reflects a broader shift toward recognizing that innovation and entrepreneurship are geographically distributed.
The firm also rides the wave of increased Canadian venture activity. Data from 2015 showed Canadian funds investing $496 million in foreign portfolio companies, with California accounting for 53.7% of all VC investments in the United States and Canada combined.[4] This trend has only accelerated, with Canadian founders increasingly competing for global markets rather than remaining domestic.
Additionally, Maple's focus on pre-seed and seed investing positions it well within the democratization of early-stage capital. As institutional capital has become more concentrated in later-stage rounds, smaller funds like Maple have gained influence in shaping which founders get their first institutional check. This early-stage positioning gives Maple outsized influence on founder trajectories.
Maple VC has successfully positioned itself as the canonical investor for Canadian founders with American ambitions. As the firm matures, its influence will likely expand in several directions: deeper integration into Canadian university and accelerator networks, potential expansion into Series A follow-on investing for successful portfolio companies, and possibly increased visibility as Canadian founders continue to produce breakout exits.
The firm's future hinges on execution—specifically, whether its portfolio companies achieve meaningful scale and return capital to investors. Early bets like Inference.AI (GPU infrastructure for AI) and Dexa (podcast search) suggest the team has conviction in emerging technology trends. If these investments mature into category leaders, Maple's founder-first thesis will be validated, attracting both more Canadian founders and more limited partner capital.
The broader trend working in Maple's favor is the normalization of remote work and distributed teams, which has reduced the friction of building outside Silicon Valley. As American venture capital becomes more distributed and Canadian tech talent continues to mature, Maple's niche positioning—once a constraint—may become a significant competitive advantage. The firm's ability to scale while maintaining its founder-centric culture will ultimately determine whether it remains a boutique player or evolves into a more substantial force in the venture ecosystem.
Key people at Maple VC.
