MARK GOINES

Mark Goines currently serves as the Lead Independent Non-Executive Director at Life360, operating out of the San Francisco Bay Area. Before assuming this board position, he held executive leadership roles across the consumer technology and financial services sectors, including serving as Vice Chairman and Chief Marketing Officer at Personal Capital. His earlier operational career features significant tenures as a Vice President at Intuit and an executive at Charles Schwab, where he managed millions of retail accounts and scaled digital consumer products. Goines, who officially joined the Life360 board of directors in April 2019, earned a Bachelor of Science in Business and Mathematics from the University of California, Berkeley, Haas School of Business. His professional background centers on guiding high-growth consumer fintech and family safety platforms through strategic governance, early-stage venture investment, and executive leadership.