Latitud

High-Level Overview

Latitud is a São Paulo-based venture capital firm focused on pre-seed and seed-stage startups across Latin America, with approximately $30 million in assets under management. The firm’s mission is to accelerate the growth of early-stage founders by providing not only capital but also hands-on operational support, access to a powerful network, and resources to navigate the unique challenges of launching in the region. Latitud’s investment philosophy centers on being a true partner from day one—acting as a co-founder, advisor, and connector for founders who are building the next generation of fintech and vertical SaaS companies in Latin America.

Latitud’s sector focus is concentrated on fintech and vertical SaaS, two areas where LatAm’s digital transformation is accelerating rapidly. By investing at the earliest stages, Latitud helps founders overcome the region’s notorious friction points—such as complex company formation, regulatory hurdles, and limited access to global investors. The firm has become a cornerstone of the LatAm startup ecosystem, supporting over 400 companies and helping founders raise follow-on capital from top-tier global investors.

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Origin Story

Latitud was founded in 2020 by Brian Requarth, Gina Gotthilf, and Tomás Roggio, all of whom brought deep experience from both Latin America and Silicon Valley. Brian, a serial entrepreneur, previously founded and scaled VivaReal, a leading real estate tech company in Brazil, and became a respected figure in the region’s tech ecosystem. Gina, formerly of Google and Duolingo, brought Silicon Valley expertise in scaling world-class tech companies. Tomás, with a background in venture and entrepreneurship, helped shape Latitud’s early strategy.

The idea for Latitud emerged during the pandemic, as the founders recognized a critical gap: while innovation in Latin America was booming, founders lacked the infrastructure, community, and early-stage support needed to succeed. What began as a “pay it forward” initiative—Brian hosting founder meetups and offering mentorship—quickly evolved into a structured venture fund and ecosystem builder. Latitud’s early focus was on helping founders incorporate their companies, connect with investors, and access resources, eventually expanding into a full-service VC with a strong operational arm.

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Core Differentiators

• True Co-Founder Approach: Latitud doesn’t just write checks—they roll up their sleeves, helping founders build products, raise capital, and navigate regulatory and operational hurdles.
• Powerful Network: The firm leverages a deep network of founders, investors, and operators across Latin America and Silicon Valley, opening doors that are otherwise hard to access for early-stage founders.
• Tech-Enabled Platform: Latitud offers a suite of tools and services for company formation, compliance, and fundraising, making it easier for founders to get started and scale.
• Community-Driven Ecosystem: Latitud has built one of the most active founder communities in Latin America, fostering peer learning, mentorship, and collaboration.
• Track Record: With over 400 companies launched and a portfolio that includes high-growth startups like BHub, Pomelo, and Finkargo, Latitud has proven its ability to identify and support breakout founders.

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Role in the Broader Tech Landscape

Latitud is riding the wave of Latin America’s digital transformation, where fintech and vertical SaaS are at the forefront of innovation. The region’s growing middle class, increasing internet penetration, and rising demand for digital financial services have created fertile ground for startups. At the same time, the ecosystem has historically suffered from fragmented support, regulatory complexity, and limited access to global capital.

Latitud’s timing is critical: by focusing on the earliest stages, the firm is helping to professionalize and scale the LatAm startup ecosystem. Their model—combining capital, operational support, and community—addresses the region’s unique challenges and sets a new standard for what early-stage VC can look like in emerging markets. As more global investors turn their attention to Latin America, Latitud is positioned as a gateway and trusted partner for both founders and investors.

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Quick Take & Future Outlook

Latitud is poised to play an even greater role as Latin America’s startup ecosystem matures. The firm’s blend of hands-on support, tech-enabled services, and deep network gives it a sustainable edge in a rapidly evolving market. As fintech and vertical SaaS continue to disrupt traditional industries, Latitud’s focus on early-stage founders will remain highly relevant.

Looking ahead, expect Latitud to expand its platform offerings, deepen its global connections, and potentially raise larger funds to support the next wave of LatAm unicorns. The firm’s influence will likely grow beyond venture capital, shaping how startups are built, scaled, and connected across the region. In a landscape where the founder journey is still fraught with friction, Latitud is proving that the right support at the right time can make all the difference.