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Pear VC is a venture capital firm specializing in pre-seed and seed stage investments. The firm provides comprehensive operational support, extending beyond capital to empower portfolio companies. This includes in-house recruiting for initial team building, tailored playbooks and personalized coaching for founder-led sales, and strategic assistance for fundraising and investor introductions.
The firm was established as Pejman Mar Ventures in 2013 by Pejman Nozad and Mar Hershenson. Nozad's extensive angel investing experience highlighted a critical need for hands-on support for nascent companies. Hershenson, a seasoned entrepreneur who previously co-founded and scaled three startups, contributed a crucial founder-centric perspective to the firm’s operational philosophy.
Pear VC serves ambitious, early-stage founders committed to building significant ventures. The firm’s vision emphasizes a true partnership model, offering comprehensive resources and tailored strategic guidance to navigate company creation. They aim to foster an environment where innovation thrives, enabling founders to effectively launch, scale, and realize long-term objectives.
Key people at Pear VC.
Pear VC is a seed-stage venture capital firm specializing in pre-seed and seed investments primarily in technology startups. Their mission centers on partnering closely with founders to help build category-defining companies by providing not only capital but also operational support, mentorship, and access to a strong network. Pear VC focuses on sectors including Artificial Intelligence, SaaS, Enterprise Tech, Deep Tech, Fintech, Climate Tech, and Consumer technology. The firm has a strong impact on the startup ecosystem by nurturing early-stage companies through its accelerator program and hands-on approach, helping founders navigate critical early challenges such as product-market fit, recruiting, and fundraising[1][2][3][4].
Founded in 2013 by Pejman Nozad and Mar Hershenson, Pear VC evolved from their long-standing partnership and shared vision to support early-stage entrepreneurs. Pejman, a former rug salesman turned venture capitalist, and Mar, a former graduate student and entrepreneur, combined their complementary backgrounds to create a firm that emphasizes a "partnering" philosophy rather than just investing. Initially named Pejman Mar Ventures, Pear VC launched an accelerator in 2014 to further support startups. Over time, the firm has grown its assets under management to approximately $800 million as of 2023 and has backed notable companies like Guardant Health and Gusto from their inception[1][2][4].
Pear VC rides the wave of increasing innovation in early-stage technology sectors, particularly in AI, fintech, and deep tech, where foundational breakthroughs require patient capital and operational expertise. The timing is critical as these sectors undergo rapid transformation, demanding early support to de-risk R&D and scale innovations. Pear’s focus on pre-seed and seed stages fills a vital gap in the ecosystem by enabling founders to build strong foundations, thus accelerating the pace of innovation and contributing to the growth of new technology categories[1][3][5].
Looking ahead, Pear VC is poised to continue expanding its influence by raising larger funds and deepening its sector expertise, especially in AI and climate tech. Trends such as AI democratization, sustainability, and enterprise digital transformation will shape their investment focus. Their hands-on, founder-centric approach and accelerator model position them well to remain a top seed-stage investor, potentially increasing their role as a key ecosystem builder and talent connector in Silicon Valley and beyond[1][3][6].
Pear VC’s journey from a partnership of two immigrant founders to a leading seed-stage firm exemplifies their core belief in grit, optimism, and collective success—principles that continue to drive their mission to back the next generation of transformative technology companies.
Key people at Pear VC.