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Rethink Impact operates as a venture capital firm dedicated to investing in mission-driven, female-led technology companies. The firm focuses on identifying and supporting innovative solutions that leverage technology to address significant global challenges across sectors like healthcare, education, climate, and economic opportunity. They provide capital and strategic guidance to late seed through Series C stage companies, particularly those with female CEOs or other C-level women, aiming to scale their impact and achieve substantial growth.
The firm was founded in 2016 by Jenny Abramson, driven by the insight that a significant capital gap existed for women leading technology ventures focused on impactful solutions. Abramson recognized the dual opportunity to generate competitive financial returns while simultaneously fostering enterprises that could drive meaningful social and environmental change, thereby building an ecosystem to support these underserved entrepreneurs.
Rethink Impact's portfolio companies, predominantly led by women, benefit from this investment approach, which extends beyond capital to include active support in areas such as fundraising, talent acquisition, and brand building around their core mission. The firm’s vision is to champion the next wave of extraordinary companies that integrate relentless purpose with technological innovation, ultimately delivering both superior financial outcomes and a profound positive impact for communities worldwide.
Key people at Rethink Impact.
Rethink Impact is the largest U.S.-based venture capital firm focused on investing in female and non-binary leaders who use technology to address major global challenges. Their mission centers on backing mission-driven founders leveraging breakthrough tech innovations primarily in health, environmental sustainability, education, and economic empowerment. They typically invest $2M–$10M in late seed to Series C rounds, targeting companies with $500K–$15M in annual recurring revenue that have strong growth potential toward $50M–$100M within five years. Their investment philosophy emphasizes capital-efficient software and marketplace solutions that create positive social impact while delivering competitive financial returns. Rethink Impact actively supports portfolio companies beyond capital, helping with financing, growth, and brand building by leveraging mission as a competitive advantage[1][2][5].
Founded in 2016, Rethink Impact was established by managing partners including founder Jenny Abramson, with a focus on closing the capital gap for female-led tech ventures. The firm has evolved to become a leader in gender-lens impact investing, raising over $110 million in recent funds with backing from high-net-worth individuals, family offices, and institutions such as UBS Wealth Management. Their approach combines deep sector expertise with a commitment to social impact aligned with the UN Sustainable Development Goals, focusing on companies that merge strong business models with social missions. Early traction came from building a network of entrepreneurs, investors, and decision-makers to foster an ecosystem that supports underrepresented founders[1][2][4][7].
Rethink Impact rides the growing trend of impact investing combined with gender diversity in leadership, addressing systemic capital gaps for women and non-binary founders. The timing is critical as investors increasingly seek to align financial returns with social and environmental outcomes, supported by rising awareness of ESG (Environmental, Social, Governance) factors and the UN SDGs. Market forces favor tech-enabled solutions in health, education, sustainability, and economic empowerment, sectors ripe for innovation and scalable impact. By elevating underrepresented voices and backing mission-driven companies, Rethink Impact influences the broader ecosystem toward more inclusive, sustainable entrepreneurship and investment practices[1][2][4].
Looking ahead, Rethink Impact is poised to expand its influence by continuing to raise capital for gender-lens funds and deepening its portfolio in breakthrough tech sectors aligned with global challenges. Trends such as digital health, climate tech, and economic inclusion will shape their investment focus. Their role as a catalyst for systemic change in venture capital and startup ecosystems is likely to grow, helping to redefine success metrics beyond financial returns to include measurable social impact. This positions Rethink Impact as a pioneering force in the evolving landscape of impact-driven, inclusive venture capital[1][2][4].
Key people at Rethink Impact.
