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§ Venture Capital · Brooklyn, NY, USA
Invests seed to early-stage startups with innovative services that integrate into everyday life, focusing on digital entertainment, advertising, and e-commerce.
Founded 2010, Quotidian Ventures is an investment fund that invests in visionaries building global companies whose services incorporated into everyday life. Quotidian Ventures is a seed to early-stage investor, usually investing between $100k to $200k per transaction. The firm especially likes startups based in New York City or hailing from anywhere in Latin America, but is open to investing in great companies anywhere in the world. Quotidian likes digital entertainment, advertising, mobile, e-commerce and digital publishing, but is not afraid to learn about and invest in new sectors. Firm founder, Pedro Torres Picon, is an entrepreneur and angel investor from Latin America, based in New York City. He has been actively investing in early stage technology companies for the past 8 years and has made over 40 investments in various areas such as: real estate, construction management, digital and out of home advertising, home maintenance, mobile commerce and several others.
Key people at Quotidian Ventures.
Quotidian Ventures has more than 26 tracked investments across 17 companies. The latest tracked deal is $100.0M Series C in Apna in September 2021.
Key people at Quotidian Ventures.
Quotidian Ventures is a New York City–based venture capital firm founded in 2010 that invests primarily in seed to early-stage startups, focusing on companies innovating through software integration into everyday life. Their investment philosophy centers on partnering with passionate, highly skilled teams that use technology to transform large industries, with a particular emphasis on digital entertainment, advertising, and e-commerce sectors. The firm typically invests between $100,000 and $500,000 per deal and prefers startups based in New York or Latin America. Through its investments, Quotidian Ventures plays a significant role in nurturing early-stage companies that aim to embed innovative services into daily consumer experiences, thereby impacting the startup ecosystem by accelerating growth in consumer-facing digital platforms[1][6].
Founded in 2010 by Pedro Torres-Mackie, who serves as managing director, Quotidian Ventures began with a focus on early-stage investments in software-driven startups. The firm has evolved to emphasize sectors such as fintech, health tech, and enterprise software alongside its core interest in digital entertainment and e-commerce. Over time, it has built a diverse portfolio including notable companies like ConsenSys and 4Geeks Academy, with successful exits such as Thinkful in 2019. This evolution reflects a strategic commitment to backing transformative software applications that integrate seamlessly into everyday life and commerce[1][4][6].
Quotidian Ventures rides the wave of digital transformation where software increasingly integrates into daily life, particularly in consumer sectors like entertainment, advertising, and e-commerce. The timing aligns with growing consumer demand for seamless, innovative digital services and the rise of mobile and online platforms. Market forces such as increased digital content consumption, programmatic advertising growth, and e-commerce expansion favor startups in these domains. By focusing on early-stage companies in these sectors, especially in vibrant tech hubs like New York and Latin America, Quotidian Ventures influences the ecosystem by fueling innovation that shapes how consumers interact with digital services daily[1][6].
Looking ahead, Quotidian Ventures is well-positioned to capitalize on ongoing trends in digital entertainment and e-commerce, including emerging technologies like blockchain and AI-driven advertising. Their continued focus on early-stage, software-centric startups suggests they will remain a key player in nurturing companies that embed innovative digital services into everyday life. As consumer expectations evolve and new platforms emerge, Quotidian Ventures’ influence is likely to grow, driving further transformation in how digital services integrate into daily routines and commerce, reinforcing their role as a catalyst in the startup ecosystem[1][6].
