ThirdLove

ThirdLove creates and distributes intimate apparel, primarily bras and underwear, with a focus on delivering exceptional fit for a diverse range of body types. The company leverages an online-first model to offer an extensive size range, including half-cup options, providing a personalized shopping experience that addresses common fit challenges. Their approach combines detailed measurement tools and direct-to-consumer sales to ensure customers find comfortable and supportive garments.

The company was founded by Heidi Zak, David Spector, and Ra’el Cohen. Heidi Zak’s personal frustration with the limited choices and poor fit in the traditional bra market served as the initial insight. This experience highlighted a significant gap in the industry for products that truly catered to women's varied body shapes, leading to the establishment of ThirdLove to directly address these unmet needs.

ThirdLove serves women seeking well-fitting and comfortable intimate wear, particularly resonating with a millennial demographic. The company’s vision centers on transforming the intimate apparel industry by championing inclusivity and body positivity through thoughtfully designed products. They strive to provide an empowering shopping experience and intimate wear that makes women feel confident and supported.