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Smash Capital operates as a growth equity firm, providing capital and strategic guidance to emerging companies. The firm focuses its investments across consumer internet, gaming, and financial technology sectors, emphasizing its distinct approach to supporting category-defining businesses. It offers specialized capabilities in brand and media, aiming to enhance the market presence and trajectory of its portfolio companies.
The firm was established in 2021 by co-founders Eric Garland, Kevin Mayer, and Evan Richter, who are listed as Founder and Partner. Their collective insight for launching Smash Capital arose from their backgrounds as builders and creators, identifying a need for a venture capital model that offered more tailored and integrated support for founders. This foundational perspective informs their engagement with entrepreneurs.
Smash Capital primarily partners with founders dedicated to building generational brands. The firm's long-term vision centers on cultivating these enterprises through comprehensive support beyond traditional capital infusion. This approach aims to foster enduring success and significant market impact for the companies within its investment portfolio, looking forward to sustained growth and influence.
Key people at Smash Capital.
Smash Capital is a Los Angeles-based growth equity firm founded in 2018 that partners with founders building generational consumer internet and software companies. Its mission is to invest in and support world-class founders who leverage software and the internet to redefine markets, focusing on sectors such as fintech, education, productivity, entertainment, communications, healthcare technology, sports, and gaming. The firm manages a significant fund (approximately $837 million as of 2024) targeting emerging growth and later-stage investments primarily in the U.S., Canada, and select European markets. Smash Capital combines capital with strategic guidance and operational support, emphasizing brand building and long-term category leadership to impact millions of users[1][2][3].
Founded in 2018 by Eric Garland, Kevin Mayer, Evan Richter, and Brad Twohig, Smash Capital emerged from the founders’ extensive backgrounds in asset management, technology, media, and entertainment, including senior roles at The Walt Disney Company, Insight Partners, and Live Nation. The partners brought decades of experience investing billions in technology and consumer brands. The firm was created out of a desire to offer a more founder-centric investment approach, respecting the personal stakes and commitment founders bring. Their entrepreneurial culture values speed, real-time communication, and a flat organizational structure, enabling close collaboration with portfolio companies[1][2].
Smash Capital rides the trend of software and internet-driven transformation across multiple sectors, including fintech, AI, healthcare technology, and gaming. The timing is favorable due to accelerating digital adoption, the rise of generative AI, and increasing demand for innovative consumer and enterprise software solutions. By focusing on companies that can build category-defining brands, Smash Capital influences the broader ecosystem by enabling startups to scale rapidly and sustainably, shaping market standards and user experiences in their domains[1][2][5].
Looking ahead, Smash Capital is positioned to expand its influence by continuing to back founders who leverage cutting-edge technology to create new market leaders. Trends such as AI integration, digital financial services, and immersive entertainment will likely shape their investment focus. Their founder-first approach and brand-centric model suggest they will deepen operational partnerships, helping portfolio companies navigate competitive landscapes and scale globally. Smash Capital’s evolution reflects a broader shift in growth equity toward more collaborative, founder-aligned investment strategies that prioritize long-term value creation[1][2][3][5].
Key people at Smash Capital.
