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Key people at Embedded Ventures.
Embedded Ventures is an early-stage deep technology venture capital firm that invests in and actively incubates startups. The firm’s core offering centers on leveraging its founders’ deep operational and engineering expertise to navigate the complex challenges inherent in advanced manufacturing, digital engineering, and space operations. Their unique approach includes proprietary technical due diligence, strategic talent acquisition for portfolio companies, and adept navigation of market and government dynamics, particularly for applications serving the Department of Defense.
The firm was co-founded in 2020 by Jenna Bryant and Jordan Noone. Bryant brought extensive experience in deep-tech recruiting and scaling early-stage companies, while Noone co-founded Relativity Space at just 22, leading its technical direction as CTO and pioneering significant advancements in 3D-printed rockets. Their combined insight recognized a critical need for investors who possessed firsthand technical and operational expertise to effectively identify, evaluate, and support high-potential deep tech ventures beyond just capital.
Embedded Ventures primarily serves early-stage deep technology startups requiring specialized support to scale complex innovations. The firm’s vision is to actively participate in creating foundational technologies rather than merely investing in them. They aim to empower founders in critical sectors, guiding them from technical readiness through market adoption, and ultimately shaping the future of industrial and national security capabilities.
Key people at Embedded Ventures.
Embedded Ventures is an early-stage venture capital firm specializing in deep tech investments, primarily focused on startups developing cutting-edge technologies in space operations, digital engineering, and advanced manufacturing. Their mission centers on identifying and supporting transformative startups that have applications in defense, national security, and critical technology sectors. By leveraging a strong network and operator expertise, Embedded Ventures aims to accelerate growth and commercialization for its portfolio companies, positioning them for success in competitive, high-impact markets[1][3][6].
Founded in 2020 and headquartered in California, Embedded Ventures was co-founded by industry veterans Jenna Bryant and Jordan Noone, who bring firsthand operational experience in the sectors they invest in. The firm has evolved with a unique partnership model, including a notable collaboration with the United States Space Force, which underscores its strategic focus on space technologies and defense-related innovation. This partnership and the founders’ backgrounds have helped Embedded Ventures build credibility and early traction in the deep tech venture ecosystem[1][3][5].
Embedded Ventures rides the wave of increasing government and commercial interest in space technologies, advanced manufacturing, and digital engineering. The timing is critical as space operations and defense tech are rapidly evolving, driven by geopolitical shifts and technological advancements such as satellite constellations, autonomous systems, and digital twins. Market forces favor firms that can bridge the gap between innovation and operational deployment, and Embedded Ventures’ close ties to defense agencies position it uniquely to influence and accelerate the commercialization of these technologies. Their investments contribute to strengthening the U.S. position in space and defense innovation, while also fostering a vibrant startup ecosystem in deep tech[1][3][6].
Looking ahead, Embedded Ventures is poised to expand its influence as demand for space and defense-related technologies grows globally. Trends such as increased satellite deployment, autonomous systems, and digital transformation in manufacturing will shape their investment focus. The firm’s operator-driven approach and strategic partnerships suggest it will continue to identify high-potential startups early, helping them scale and impact critical sectors. As geopolitical and technological landscapes evolve, Embedded Ventures’ role as a bridge between innovation and national security will likely deepen, making it a key player in the future of deep tech venture capital[1][3][6].
