at.inc/

High-Level Overview

at.inc/ is an early-stage investment firm that partners closely with founders, providing both capital and hands-on operational support to help build enduring, world-class companies. Their investment philosophy centers on backing people and their missions rather than just products, emphasizing deep understanding of the founder’s vision and active collaboration throughout the company’s growth. They focus primarily on early-stage ventures, including seed and idea phases, with notable investments in sectors such as IT and Technology, Media, and Telecommunications (TMT). Their portfolio includes successful companies like HoneyBook, Netlify, and Opendoor, showcasing their impact on the startup ecosystem by enabling companies to scale from inception to IPO and acquisition[1][2].

Origin Story

Founded by a team with diverse backgrounds in venture capital, startup operations, and finance, at.inc/ evolved with a mission to support founders from day one. Key partners include Nadav, who has led seed investments in notable startups such as Netlify and Opendoor; Roni, who brings extensive operating experience from Google and Facebook startup programs; and Maureen, who leverages her accounting expertise to build financial foundations for scaling companies. The firm’s approach emerged from a desire to go beyond traditional investing by rolling up their sleeves and sharing responsibility with founders, emphasizing empathy and integrity in all partnerships[1].

Core Differentiators

• Founder-Centric Investment Model: at.inc/ invests in people and their missions rather than just products, ensuring alignment with founders’ visions.
• Hands-On Partnership: They provide strategic, financial, and operational support from the earliest stages, acting as active collaborators rather than passive investors.
• Strong Network and Track Record: Their portfolio includes high-profile companies that have achieved significant milestones such as IPOs and acquisitions.
• Diverse Expertise: The team combines venture capital experience, startup operational knowledge, and financial acumen to support companies holistically.
• Early-Stage Focus: Willingness to invest as early as the idea phase, including backing emerging venture capital managers, which is relatively rare in the industry[1].

Role in the Broader Tech Landscape

at.inc/ rides the trend of deeply engaged, founder-first venture capital that prioritizes long-term company building over quick returns. Their timing aligns with a market increasingly valuing operational support and partnership in early-stage investing, especially in IT and TMT sectors where innovation cycles are rapid and complex. By supporting companies from the ground up, they help shape the startup ecosystem to be more resilient and founder-friendly, influencing how early-stage capital is deployed and how startups scale sustainably[1][2].

Quick Take & Future Outlook

Looking ahead, at.inc/ is well-positioned to continue expanding its influence by leveraging its hands-on model and strong network to back the next generation of transformative startups. Trends such as increased demand for founder-centric capital, the rise of emerging venture managers, and the ongoing evolution of IT and TMT sectors will likely shape their journey. Their commitment to empathy, integrity, and operational partnership suggests they will remain a key player in nurturing startups from inception through major growth milestones, reinforcing their role as a foundational partner in the venture ecosystem[1].