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Key people at Touch Capital.
Touch Capital is a growth stage investment firm backing emerging brand leaders across food, beverage, pet, beauty, and personal care. The firm deploys strategic capital and operational support, leveraging deep consumer brand experience and a global network. This approach helps portfolio companies scale, addressing innovation needs for larger industry players.
The firm’s direction is guided by principals Anna-Lena Kamenetzky and Grace Gould. Anna-Lena brings extensive background from JAB Holding Company, where she shaped global beverage strategy. Grace, an accomplished early-stage investor, started at Apple. Their insight identified the market’s demand for innovative consumer brands poised for strategic acquisition.
Touch Capital partners with promising brand founders, offering capital, CPG expertise, and a collaborative approach. The firm’s vision is to cultivate impactful brands that resonate with consumers and meet evolving market demands. They foster companies developing high-quality products for enduring relevance.
Key people at Touch Capital.
# Touch Capital: Investing in Consumer Brand Innovation
Touch Capital is an early-stage venture capital firm focused on identifying and scaling the next generation of consumer brand leaders across food, beverage, pet, beauty, and personal care sectors[2][3]. Founded in 2022 and headquartered in Miami, Delaware, the firm operates with a clear mission: to invest in startups that address innovation gaps in the portfolios of incumbent consumer goods companies[2][3].
The firm's investment philosophy centers on identifying emerging consumer trends—particularly digitization, sustainability, and authenticity—while supporting founders who are building better-for-you brands that challenge traditional market players[3]. Rather than pursuing a traditional venture model, Touch Capital positions itself as a strategic partner to founders, leveraging deep industry expertise and relationships within the consumer goods ecosystem. This approach reflects a broader shift in venture capital toward sector-specific expertise and operational support, particularly in mature industries undergoing digital transformation.
Touch Capital was established in 2022 by Anna-Lena Kamenetzky-Wetzel and Grace Gould, two seasoned consumer goods executives who recognized a structural opportunity in the market[2][4]. Kamenetzky-Wetzel brings two decades of global experience across the U.S., Europe, and Asia, with a particularly notable tenure at JAB Holding Company, where she served as one of eight partners and co-led the JAB Consumer Fund[3]. During her time at JAB, she was instrumental in raising and deploying an additional $17 billion from world-class investors and helped build JAB's portfolio to include the global #4 non-alcoholic beverage company and #2 coffee company globally[3]. Her prior experience also includes roles at Goldman Sachs and Ripplewood Holdings, as well as board positions at major consumer brands including Keurig Dr. Pepper, Jacobs Douwe Egberts, Jimmy Choo, and Coty[3].
This pedigree is critical to understanding Touch Capital's positioning. The firm was born from a recognition that large consumer goods conglomerates—despite their scale and resources—often struggle to identify and nurture early-stage innovation. Kamenetzky-Wetzel and Gould saw an opportunity to sit at the intersection of venture capital and corporate strategy, investing in companies that could eventually become acquisition targets or strategic partners for Fortune 500 consumer brands[3].
Unlike generalist venture firms, Touch Capital operates with unparalleled access to the consumer goods establishment. The founders' relationships with major incumbents—from L'Oréal to Keurig Dr. Pepper—create a unique advantage for portfolio companies seeking distribution, expertise, or acquisition pathways[2][3]. This network effect is particularly valuable in consumer goods, where go-to-market strategy and retail relationships often determine success or failure.
The firm's focus on food, beverage, pet, beauty, and personal care reflects a deliberate specialization rather than a broad mandate[2][3]. This allows the team to develop deep pattern recognition around consumer trends, regulatory landscapes, supply chain dynamics, and competitive positioning within these categories. Kamenetzky-Wetzel's explicit focus on identifying innovation gaps in incumbent portfolios suggests a thesis-driven approach to deal sourcing[3].
Beyond capital deployment, Touch Capital positions itself as an active partner in scaling portfolio companies. The emphasis on "supporting start-up companies" and the team's collective experience in global expansion, brand building, and corporate strategy suggests a hands-on operating model rather than a passive investment approach[3].
As of early 2025, Touch Capital has made four investments, with recent activity including a Series A investment in Borntostandout (a Seoul-based luxury fragrance brand) alongside L'Oréal's venture arm, BOLD[2]. The firm has also achieved one portfolio exit with LesserEvil in April 2025[2]. While the portfolio is still nascent given the firm's 2022 founding, the quality of co-investors and the strategic fit of portfolio companies suggest a disciplined investment process.
Touch Capital represents a broader trend in venture capital: the rise of sector-specialized, operator-led funds that challenge the generalist model. As traditional venture capital has become increasingly commoditized and competitive, limited partners have gravitated toward managers with deep domain expertise and operational track records.
The timing is particularly favorable for a consumer-focused venture fund. The consumer goods industry faces structural headwinds—shifting consumer preferences toward sustainability, health-consciousness, and authenticity; the rise of direct-to-consumer channels; and the fragmentation of retail through e-commerce and social commerce. Large incumbents, despite their resources, often move slowly and struggle to incubate truly innovative brands internally. This creates a classic "innovator's dilemma" scenario where venture-backed startups can move faster and capture emerging consumer trends before incumbents react.
Touch Capital's positioning also reflects the maturation of venture capital itself. Rather than betting on moonshot technology, the firm is backing incremental but meaningful innovation in a $2+ trillion global consumer goods market. This is less glamorous than software or AI, but potentially more durable and profitable. The firm's ability to serve as a bridge between venture capital and corporate strategy—positioning portfolio companies for acquisition or partnership with Fortune 500 players—creates a clear exit pathway and reduces the risk profile compared to traditional venture bets.
Touch Capital is well-positioned to become a leading player in consumer-focused venture capital, particularly as large consumer goods companies increasingly recognize that external innovation is essential to competing in a rapidly evolving market. The firm's combination of capital, network, and operational expertise creates a defensible competitive advantage.
Looking ahead, several trends will likely shape the firm's trajectory. First, the continued consolidation of consumer brands around sustainability and health will create more investment opportunities aligned with the firm's thesis. Second, the globalization of consumer trends—with emerging market brands increasingly competing in developed markets—will reward firms with international networks and expertise. Third, the rise of alternative distribution channels (social commerce, direct-to-consumer, subscription models) will favor founders who can leverage venture capital's agility and data-driven approach.
The firm's recent activity—including the Borntostandout investment alongside L'Oréal—suggests that Touch Capital is successfully positioning itself as a trusted partner to both founders and corporate strategists. As the consumer goods industry continues its digital transformation, firms like Touch Capital that can identify innovation gaps and connect founders with the resources and relationships needed to scale will likely see significant returns and influence over the next decade.
