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This Israeli early-stage VC firm invests in fashion, vehicles, tech, and cybersecurity startups, offering additional support beyond invested capital.
PICO Venture Partners is an Israeli early-stage VC firm that was founded in 2015 and is currently based in Jerusalem, Israel. The company focuses its investments on companies in the fashion, vehicles, tech and cybersecurity industries. There is also a range of additional support available aside from the invested money. Since the company was founded six years ago it has managed two investment funds. These funds have allowed the VC firm to make a series of 48 investments. So far, the company has exited from four of its investments.
Key people at PICO Venture Partners.
Key people at PICO Venture Partners.
# PICO Venture Partners: Israel's Early-Stage Tech Catalyst
PICO Venture Partners is an early-stage venture capital firm headquartered in the heart of Israel's startup ecosystem, with offices in Jerusalem and Tel Aviv[1][2]. The firm invests in visionary Israeli entrepreneurs building future-defining technologies across multiple sectors including software, healthcare, HR tech, marketplaces, and entertainment & media[2]. PICO's investment philosophy centers on identifying relentless founders who seek to disrupt existing markets and reshape how people live, work, and experience the world—with execution serving as the cornerstone of their strategy[1].
The firm operates with ticket sizes ranging from $500,000 to $2 million, focusing on seed, Series A, and Series B stage companies[2]. Beyond capital deployment, PICO provides strategic guidance, network access, and operational support to help portfolio companies accelerate growth and achieve market leadership. The firm leverages data insights and deep market understanding to make informed investment decisions while staying ahead of competitive and technological trends[2].
PICO Venture Partners was founded by a team of seasoned entrepreneurs who bring substantial startup ecosystem experience to their investment thesis[2]. The founding team includes Elie Wurtman (Co-Founder & Partner, based in Jerusalem), Gina LaVersa (Co-Founder & Partner, based in New York), and Todd Kesselman (Co-Founder & Partner, also based in New York), with Sheffie Elencweig serving as Director of Business Development in Tel Aviv[4].
The firm's positioning in "Startup Nation"—Israel's thriving entrepreneurial hub—reflects a deliberate geographic and strategic choice to be embedded within one of the world's most dynamic innovation ecosystems[1]. This foundation has enabled PICO to build credibility and access to high-quality deal flow. The firm has demonstrated growth trajectory, notably closing an $80 million sophomore fund, signaling investor confidence in their model and track record[4].
PICO's location at the center of Israel's startup nation provides unparalleled access to emerging founders and early-stage opportunities. This geographic advantage translates into deeper market intelligence and stronger founder relationships compared to firms operating remotely[1][2].
The firm utilizes third-party data providers and market insights to gain deeper understanding of competitive landscapes, market trends, and potential risks or opportunities[2]. This analytical rigor helps PICO identify startups with genuine scalability potential and strong founding teams before they become obvious to the broader market.
While many VCs emphasize founder vision, PICO explicitly prioritizes execution as "the name of the game"[1]. This focus attracts founders who are pragmatic operators rather than pure visionaries, and it shapes the type of operational support the firm provides to portfolio companies.
PICO distinguishes itself through strategic guidance, network access, and operational support that extends well beyond check-writing[2]. This hands-on approach is particularly valuable for early-stage companies navigating product-market fit and initial scaling challenges.
Rather than narrowing focus to a single vertical, PICO maintains exposure across HR tech, software, healthcare, marketplaces, entertainment & media, and other technology sectors[2]. This diversification reduces concentration risk while allowing the firm to identify cross-sector trends and synergies.
PICO operates at a critical inflection point in global venture capital. As Israeli tech continues to punch above its weight internationally—producing unicorns and category-defining companies across AI, cybersecurity, and SaaS—early-stage investors like PICO serve as crucial gatekeepers and accelerators of this innovation pipeline[2].
The firm's focus on seed and Series A investments positions it to capture companies at their most formative stage, when founder quality and market insight matter most. By backing Israeli founders building "future-defining technologies," PICO participates in a broader trend of Israeli entrepreneurs solving global problems—from artificial intelligence to cybersecurity to healthcare innovation[2].
The venture capital landscape increasingly rewards firms that combine capital with operational expertise and network effects. PICO's model—embedding partners in the startup ecosystem while providing hands-on support—reflects this evolution. As competition for deal flow intensifies, the firms that can offer genuine value beyond money will capture the best founders and generate superior returns.
PICO Venture Partners represents a maturing model of early-stage venture capital: geographically embedded, data-informed, and operationally engaged. The firm's $80 million sophomore fund signals that limited partners recognize the value of this approach, and the pipeline of Israeli deep-tech founders continues to expand.
Looking ahead, PICO will likely benefit from several tailwinds. First, the continued globalization of Israeli tech means more portfolio companies will scale internationally, creating opportunities for follow-on investments and expanded support. Second, the increasing importance of AI and cybersecurity—sectors where Israeli companies excel—aligns with PICO's investment thesis. Third, as founder quality becomes the primary differentiator in venture returns, firms with strong operational networks and embedded ecosystem presence will outperform.
The key question for PICO's evolution: Can the firm scale its model beyond Israel while maintaining the embedded advantage that makes it effective? Successful early-stage VCs often struggle with this transition. PICO's New York-based partners (LaVersa and Kesselman) suggest the firm is already thinking about this challenge, positioning itself to support Israeli founders as they expand globally while potentially identifying complementary opportunities in North American markets.
For founders and investors alike, PICO exemplifies how venture capital firms create value not through capital alone, but through deep ecosystem knowledge, founder-centric support, and a relentless focus on execution.
