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Trevor McFedries is the Los Angeles-based CEO of Dapper Collectives and the founder of Friends With Benefits, a prominent Web3 social decentralized autonomous organization. Prior to his current executive roles, he co-founded a technology startup in 2016 responsible for creating a pioneering virtual celebrity, which successfully secured early funding from Sequoia Capital before being acquired by Dapper Labs in 2021. His earlier professional career includes serving as an early employee at Spotify, working as an entrepreneur-in-residence at a major Hollywood production company, and operating as a touring musician and professional record producer. He currently serves on the board of directors for prominent digital art and architectural institutions, while his recent ventures have attracted significant institutional investment from Andreessen Horowitz. McFedries maintains a primary focus on the intersection of decentralized media, blockchain technology, and digital storytelling.