AperiamVentures

High-Level Overview

Aperiam Ventures is a leading venture capital firm specializing in advertising technology (adtech) and marketing technology (martech). Its mission is to drive the future of advertising and marketing technology by investing in and scaling startups in these sectors. Aperiam combines venture capital with advisory and technology orchestration services, helping brands, agencies, media owners, and tech companies innovate and optimize their digital marketing efforts. The firm leverages deep industry expertise and operational experience to support portfolio companies from seed stage through growth, focusing on outcomes and real-world impact within the adtech and martech ecosystems[1][2][3].

Origin Story

Founded in 2018 and headquartered in New York, Aperiam Ventures was created by industry veterans and entrepreneurs who helped build the adtech and martech industries. Key partners include Joe Zawadzki and Eric Franchi, among others with strong backgrounds in adtech operations and investment. The firm evolved from a focus purely on venture capital to a hybrid model that integrates investment with strategic advisory and technology orchestration, creating a synergistic "flywheel" effect that benefits portfolio companies and advisory clients alike[1][2][6].

Core Differentiators

• Unique Investment Model: Aperiam combines venture capital with advisory and technology orchestration services, providing capital plus hands-on operational support.
• Network Strength: Led by industry insiders, the firm offers deep connections across brands, agencies, media owners, and tech companies.
• Track Record: Since 2018, Aperiam has invested in over 80 adtech and martech startups, with more than a dozen successful exits, backing category leaders in retail media, CTV, identity, creative tech, curation, and AI[3].
• Operating Support: Beyond funding, Aperiam provides strategic guidance, go-to-market support, partnerships, business development, and digital transformation expertise to its portfolio and clients[1][3].

Role in the Broader Tech Landscape

Aperiam Ventures rides the wave of digital transformation in marketing and media, capitalizing on trends like retail media, connected TV (CTV), identity resolution, and AI-driven marketing technologies. The timing is critical as brands and agencies increasingly demand integrated, data-driven marketing solutions amid a complex digital ecosystem. Aperiam’s integrated model allows it to influence the ecosystem by accelerating innovation through investment while simultaneously helping established players adopt new technologies, thus shaping the future of adtech and martech[1][2][3].

Quick Take & Future Outlook

Looking ahead, Aperiam is well-positioned to continue leading in adtech and martech innovation, especially as AI and identity solutions become more central to digital marketing. Their hybrid model of investment plus advisory is likely to deepen their influence, helping startups scale faster and brands optimize marketing spend more effectively. As privacy regulations and technology shifts reshape the landscape, Aperiam’s expertise and network will be critical in navigating these changes and driving growth for their portfolio and clients[1][3][6]. The firm’s ongoing commitment to operational involvement and strategic guidance ensures it remains a pivotal player in the evolving marketing technology ecosystem.