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tvScientific provides a connected TV (CTV) advertising platform designed to deliver measurable performance outcomes for brands. The company’s proprietary technology integrates advanced attribution, real-time reporting, and AI-powered optimization, allowing advertisers to precisely track and improve campaign effectiveness. This platform brings the data-driven capabilities of digital advertising to the television landscape, enabling businesses to achieve specific goals like driving purchases or installations.
The company was co-founded in 2020 by Jason Fairchild, David Koye, and Bill Gross, with Kent Wakeford also listed as a co-founder and board member. These executives brought extensive experience from backgrounds in search, programmatic advertising, and digital media to address the need for greater transparency and measurable results in TV advertising. Their insight was to build a platform that empowers performance marketers to leverage the reach of television with the accountability of digital channels.
tvScientific serves businesses of all sizes, providing them with the tools to effectively reach target audiences and drive growth through CTV campaigns. Its long-term vision centers on re-establishing television as a core performance marketing channel, where advertisers can confidently invest in campaigns with clear, quantifiable returns. The company aims to simplify and democratize access to sophisticated TV advertising capabilities for a broad market.
tvScientific has raised $57.4M across 4 funding rounds.
Key people at tvScientific.
tvScientific was founded in 2020 by Kent Wakeford (Co-Founder + Board Member).
tvScientific has raised $57.4M in total across 4 funding rounds.
tvScientific was founded in 2020 by Kent Wakeford (Co-Founder + Board Member).
tvScientific has raised $57.4M in total across 4 funding rounds.
tvScientific's investors include NewRoad Capital Partners, Alumni Ventures, AperiamVentures, BDMI - Bertelsmann Digital Media Investments, Colossal Biosciences, Norwest Venture Partners, S4S Ventures, Saga, SOSV, super{set}, Idealab X, 75 & Sunny.
Key people at tvScientific.
tvScientific is a performance-focused connected TV (CTV) advertising platform that makes TV buying, measurement, and optimization accessible and measurable for brands and apps of all sizes by combining direct premium inventory access, deterministic attribution, and AI-driven optimization[4][5].
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: tvScientific positions itself as a tech‑first, performance CTV platform that reduces TV’s historical measurement friction by combining direct supply access, deterministic attribution, and fast AI optimization—an approach well aligned with where advertisers want to spend as streaming audiences and outcome accountability grow[4][3][7].
tvScientific has raised $57.4M across 4 funding rounds. Most recently, it raised $26.0M Series B in February 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2025 | $26.0M Series B | NewRoad Capital Partners | Alumni Ventures, AperiamVentures, BDMI - Bertelsmann Digital Media Investments, Colossal Biosciences, Norwest Venture Partners, S4S Ventures, Saga, SOSV, super{set} |
| Feb 28, 2024 | $9.4M Other Equity | ||
| Apr 1, 2022 | $20.0M Series A | Norwest Venture Partners | Alumni Ventures, Saga, SOSV |
| Apr 1, 2021 | $2.0M Seed | Idealab X | 75 & Sunny, AperiamVentures, BDMI - Bertelsmann Digital Media Investments, Black Jays Investments, Chingona Ventures, Colossal Biosciences, L'ATTITUDE Ventures, LightShed Ventures, MaC Venture Capital, Math Capital, Norwest Venture Partners, Precursor Ventures, S4S Ventures, SoftBank Investment Advisers, super{set}, Supply Change Capital, Arthur F. Muldoon, Baron Davis, Erik Matlick, Freada Kapor Klein, Zain Jaffer |