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Roq.ad is a technology company.
Roqad provides identity resolution technology crucial for modern digital advertising. Its platform connects anonymized user signals across various devices, giving advertisers a unified view of consumer behavior. This enables precise audience targeting and campaign measurement, addressing privacy needs and the industry’s shift from third-party cookies.
Carsten Frien founded the company in 2014, serving as its CEO and co-founder. Frien recognized the increasing fragmentation of digital identities and the impending obsolescence of traditional tracking. His insight was to create an independent, scalable solution offering persistent, privacy-preserving identity insights for effective digital marketing.
Roqad’s solutions benefit adtech companies, brands, and agencies seeking advanced audience understanding and activation. The company envisions setting a new standard for identity in digital advertising, ensuring effectiveness for marketers in a privacy-first world. It empowers clients to develop intelligent, compliant advertising strategies.
Roq.ad has raised $7.0M across 1 funding round.
Roq.ad has raised $7.0M in total across 1 funding round.
Roq.ad is an identity-resolution technology company that builds probabilistic, privacy-first identity graphs and data-onboarding tools to help advertisers and publishers maintain addressability in a post–third‑party cookie world[4][1].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Roq.ad is a niche but strategically positioned adtech identity provider—leveraging probabilistic ML, EU privacy pedigree and data onboarding services—to help address the urgent market need for privacy‑safe addressability as the industry moves beyond third‑party cookies[4][1][2].
Sources used: Roq.ad company site and product pages[4], CB Insights company profile[1], company coverage and press (ZoomInfo / PR) and investor writeups (Allied / allied.vc)[2][3].
Roq.ad has raised $7.0M in total across 1 funding round.
Roq.ad's investors include AperiamVentures, DNX Ventures, OCA Ventures, iNovia Capital, Erik Matlick, Joe Zawadzki, Noah Goodhart.
Roq.ad has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $7.0M Series A | AperiamVentures, DNX Ventures, OCA Ventures | iNovia Capital, Erik Matlick, Joe Zawadzki, Noah Goodhart |