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Amplifyher Ventures: Venture capital firm investing in early-stage startups led by women and diverse teams, focused on commerce, care, and connectivity.
Key people at Amplifyher Ventures.
Amplifyher Ventures is a New York-based early-stage venture capital firm that invests in startups featuring women in executive leadership and C-suite positions. The firm targets pre-seed, seed, and Series A funding rounds across the consumer commerce, healthcare, and connectivity sectors, providing capital and operational support to help founders scale their businesses. Operating with an active portfolio of more than 45 early-stage companies, the firm typically deploys initial check sizes ranging from $100,000 to $500,000, and has recorded an average historical check size of $1.7 million. Its investment portfolio includes recognizable consumer and technology brands such as Summersalt, The Skimm, Hill House Home, Copper Cow Coffee, and Pano AI. Additionally, the firm has recorded notable exits through the successful acquisitions of portfolio companies Solstice and Toucan. Amplifyher Ventures was officially founded in 2018 by Tricia Black.
Key people at Amplifyher Ventures.
AmplifyHer Ventures is a New York-based early-stage venture capital firm focused on investing in diverse leadership teams, particularly those led by women, with the potential to generate significant growth in emerging markets. Their mission centers on increasing female representation in C-suite and leadership roles by providing capital and resources to outstanding women entrepreneurs. AmplifyHer targets sectors including commerce, healthcare, consumer products, direct-to-consumer (D2C), marketing, media, and education, emphasizing startups that can create "flywheel effects" of growth—self-reinforcing momentum that accelerates market expansion[1][2][4][5].
Founded in 2018 by Tricia Black, AmplifyHer Ventures was born from her experience as Facebook’s first VP of Sales and a strong advocate for women in leadership. Tricia’s vision was to address the underrepresentation of women in executive roles by backing female founders with capital and mentorship. Meghan Cross, a partner with extensive venture and angel investing experience (including early investments in Lyft and Maven Clinic), joined to lead investment strategy and operations. The firm evolved to focus on early-stage investments (pre-seed to Series A) in startups with diverse founding teams, particularly women, aiming to build a pipeline of female leaders and mentors[1][4][5].
AmplifyHer Ventures rides the growing trend of diversity and inclusion in venture capital and startup leadership, addressing the persistent funding gap for women-led startups. The timing is critical as data increasingly shows that gender-diverse teams outperform financially, yet only 15% of VC dollars go to gender-mixed teams. AmplifyHer’s focus on creating flywheel growth effects in new markets aligns with broader market forces favoring innovation in healthcare, ecommerce, and consumer services. By elevating women to leadership roles, AmplifyHer influences the ecosystem by fostering mentorship, paving pathways for future female entrepreneurs, and shifting the venture capital landscape toward greater inclusivity[1][5].
AmplifyHer Ventures is well-positioned to capitalize on the accelerating push for gender diversity in tech and venture capital. Their continued focus on early-stage investments in sectors with strong female leadership potential suggests sustained growth and influence. Future trends shaping their journey include increased corporate and investor emphasis on ESG (environmental, social, governance) factors and the expanding market for healthcare and consumer innovation. AmplifyHer’s role as a catalyst for female leadership in startups will likely deepen, potentially expanding their portfolio and impact across more sectors and geographies, reinforcing their mission to transform the C-suite landscape[1][4][5].
