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Key people at Yes VC.
Yes VC operates as a venture capital firm, specializing in pre-seed and seed stage investments. The firm focuses on identifying and backing category-defining companies, supporting early-stage ventures that aim to innovate within their respective sectors. Their investment thesis encompasses a range of industries, including artificial intelligence, climate technology, and consumer products, providing capital and strategic guidance to nascent startups.
The firm was founded in 2018 by technology veterans Caterina Fake and Jyri Engeström. Caterina Fake, renowned as a co-founder of Flickr and Hunch, brought extensive experience in building and scaling successful tech platforms. Jyri Engeström, co-founder of Jaiku, contributed his own entrepreneurial background and insights. Their shared history as founders likely informed their mission to empower early-stage entrepreneurs with the resources needed to transform novel ideas into impactful companies.
Yes VC serves as a key partner for founders seeking early capital and strategic mentorship to develop their solutions. The firm's long-term vision centers on fostering a new generation of market leaders by investing in companies poised to create new categories or significantly redefine existing ones. They aim to support ventures that contribute meaningfully to technological advancement and market evolution.
# Yes VC – A San Francisco-Based Pre-Seed and Seed-Stage Firm
Yes VC is an early-stage venture capital firm based in San Francisco, founded in 2018 by Caterina Fake and Jyri Engeström. The firm’s mission is to back category-defining companies at the pre-seed and seed stages, with a focus on startups that build communities, movements, and transformative technologies. Yes VC’s investment philosophy centers on saying “yes” more often than “no,” supporting founders who are pushing boundaries and creating new markets. Their portfolio spans artificial intelligence, climate tech, consumer brands, digital infrastructure, and social impact, with a strong emphasis on diversity and inclusion—many of their investments go to companies founded by women or people of color. By investing early and often, Yes VC plays a pivotal role in shaping the next generation of startups, helping founders turn bold ideas into scalable businesses.
Yes VC was founded in 2018 by Caterina Fake, co-founder of Flickr and Hunch, and Jyri Engeström, co-founder of Jaiku and Ditto. Both partners bring deep experience as founders and investors, having backed companies like Unity, Oura, and Etsy. Their combined background in building and scaling tech companies, along with their early-stage investing expertise, led them to create a firm that prioritizes founder support, community-building, and innovation. Over the years, Yes VC has evolved from a small, founder-led fund into a respected player in the early-stage ecosystem, known for its hands-on approach and commitment to backing underrepresented founders.
Yes VC is riding the wave of a new era in venture capital, where early-stage firms are increasingly focused on founder empowerment, diversity, and impact. The timing is critical, as the startup ecosystem faces growing scrutiny over representation and sustainability. By backing companies in AI, climate tech, and social impact, Yes VC is helping to shape the future of technology and business. Their influence extends beyond their portfolio, as they advocate for more inclusive and innovative approaches to venture capital, setting a new standard for the industry.
Yes VC is well-positioned to continue its growth and influence in the early-stage venture capital space. As the demand for diverse, impactful startups increases, the firm’s focus on community, movement-building, and founder support will remain a key differentiator. The future will likely see Yes VC expanding its portfolio into new sectors, deepening its commitment to diversity, and further shaping the venture capital landscape. Their story is a reminder that sometimes, the most transformative ideas come from saying “yes” to the unexpected.
Key people at Yes VC.