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Fuel Ventures is the leading early-stage investor in early stage technology and digital companies. To date we have invested in 65+ businesses. We have a unique approach to investing in the very best early-stage globally scalable marketplaces, e-commerce, D2C, platforms, software (SaaS) and transactional technologies. We invest in and grow great companies with big potential. Our primary focus is on building proven business models in the online and mobile space that has the ability to scale quickly and have international growth potential. We invest in extraordinary entrepreneurs with unique technologies that will define the next era of innovation. We take a hands-on approach from the very beginning, partnering with talented entrepreneurs to transform their vision into reality. Using a recipe of entrepreneurial innovation, passion, energy and hard work, a mix of deep sector knowledge, influential personal network and a healthy dollop of been-there-done-that we achieve success, all been fine-tuned over the last 10 years.
Key people at Fuel Ventures.
Fuel Ventures is a UK-based early-stage venture capital firm founded in 2014 by Mark Pearson, an entrepreneur who scaled his own company to a £55 million exit. The firm specializes in investing between £150k and £3 million in ambitious technology startups with early commercial traction, focusing primarily on scalable marketplaces, e-commerce platforms, SaaS, and transactional technologies. Fuel Ventures combines financial investment with active operational support, leveraging its entrepreneurial experience and extensive network to help portfolio companies grow and scale globally. It has invested in over 210 companies, deploying more than £246 million, and manages assets exceeding £400 million, making it one of the most active early-stage tech investors in the UK[1][2][3][5].
Fuel Ventures’ mission centers on fueling the growth of disruptive, high-growth tech startups by providing not only capital but also strategic guidance, business development expertise, and access to a broad network of resources. Its investment philosophy emphasizes backing founders with scalable business models in marketplaces, platforms, and SaaS sectors, supporting them through hands-on involvement and board participation. This approach has helped portfolio companies like Volt (a fast-growing FinTech), ContentCal (acquired by Adobe for £110m), and Capdesk (acquired by Carta for $88m) achieve significant growth and successful exits[2][3][5].
Founded in 2014 by Mark Pearson, who brought firsthand entrepreneurial experience from building and exiting a successful company, Fuel Ventures was created to fill a gap in the UK VC ecosystem between pre-seed and Series A funding with meaningful multi-million-pound investments. The firm’s founding ethos is “created by entrepreneurs for entrepreneurs,” reflecting its deep understanding of startup challenges. Over time, Fuel Ventures has evolved to manage multiple funds, including VCT and EIS funds, and expanded its portfolio to over 210 companies, maintaining a focus on early-stage tech startups with global scalability[2][3][4][5].
Fuel Ventures rides the wave of rapid digital transformation, particularly the rise of scalable marketplaces, SaaS platforms, and e-commerce solutions that address global market needs. The timing is favorable due to increasing demand for digital transactional technologies and platforms that enable new business models. By focusing on early-stage companies with global potential, Fuel Ventures influences the UK and European startup ecosystem by filling a critical funding gap and providing operational expertise that accelerates growth. Its support helps startups compete internationally, fostering innovation and job creation in the tech sector[2][3][5].
Looking ahead, Fuel Ventures is poised to continue expanding its portfolio and fund size, leveraging emerging trends such as AI-powered platforms, fintech innovation, and no-code solutions. The firm’s active involvement and operational support model will likely deepen, helping startups navigate scaling challenges in competitive markets. As digital marketplaces and SaaS platforms grow in importance, Fuel Ventures’ influence as a key early-stage investor and strategic partner is expected to strengthen, further shaping the UK’s tech startup ecosystem and driving global expansion for its portfolio companies[3][5].
Key people at Fuel Ventures.
