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Vendep Capital operates as a specialized venture capital firm, dedicating its resources to early-stage B2B SaaS companies across the Nordic and Baltic regions. The firm strategically invests in enterprises ranging from pre-seed to Series A, providing not only essential capital but also deep expertise and sustained partnership to support portfolio companies through their growth trajectories. Their investment approach is characterized by a focus on high-potential software businesses poised for significant market impact.
The firm was established in 2013 by co-founders Hannu Kytölä, Jupe Arala, and Sakari Pihlava. These partners brought together diverse backgrounds as entrepreneurs, investors, and general managers, recognizing an opportunity to create a venture fund singularly focused on the burgeoning SaaS sector. Their collective experience informed an investment thesis centered on the unique dynamics and scaling needs of B2B software companies in their target markets.
Vendep Capital primarily serves early-stage B2B SaaS founders seeking to scale their operations within the Nordic and Baltic ecosystems. The firm's vision is to be a long-term partner, fueling regional SaaS innovation and supporting its portfolio companies beyond initial funding. By providing comprehensive support, Vendep aims to help these founders build robust, internationally competitive software businesses.
Key people at Vendep Capital.
Vendep Capital is a Helsinki-based venture capital firm specializing in early-stage B2B SaaS (Software as a Service) companies across the Nordic and Baltic regions. Their mission is to back ambitious SaaS founders with capital, expertise, and long-term partnership to help them scale globally. Vendep focuses on investing initial rounds typically ranging from €100K to €3 million, emphasizing startups that demonstrate strong product-market fit potential and a drive to transform how industries operate rather than merely improving existing solutions. Key sectors include SaaS, enterprise software, artificial intelligence/machine learning, and big data analytics. Vendep has a significant impact on the startup ecosystem by providing not only funding but also hands-on support in go-to-market strategy, team development, and scaling leadership, helping portfolio companies secure follow-on funding and expand internationally[1][2][3].
Founded in 2013 by three partners, Vendep Capital has evolved into a leading SaaS-focused VC in the Nordics and Baltics. The firm launched a €40 million fund in 2017 to accelerate early-stage software companies and has since raised up to €80 million for its fourth fund, reflecting strong investor confidence. Over the years, Vendep has built a reputation for deep involvement with its portfolio, supporting companies like Happeo, Leadfeeder, AlphaSense, and Videoly. The founders’ backgrounds combine venture capital experience with operational expertise in SaaS, enabling them to provide practical guidance alongside capital. This hands-on approach has helped Vendep grow its portfolio to over 35 investments, focusing on startups with a strong mix of product and commercial thinking and early traction[1][3][5][6].
Vendep Capital rides the global SaaS and AI/ML wave, capitalizing on the increasing demand for scalable cloud software solutions in enterprise markets. The Nordic and Baltic regions are emerging as vibrant SaaS hubs, and Vendep’s timing aligns with this regional growth and global SaaS adoption trends. Market forces such as digital transformation, remote work, and data-driven decision-making favor Vendep’s portfolio companies. By providing capital and operational expertise, Vendep accelerates the growth of SaaS startups that contribute to innovation in enterprise software, AI, and analytics, thereby strengthening the Nordic-Baltic tech ecosystem and connecting it to global markets[1][3][5].
Looking ahead, Vendep Capital is positioned to deepen its influence by continuing to raise larger funds (e.g., the recent €80 million Fund IV) and expanding its portfolio of AI-era SaaS startups. Trends such as AI integration in SaaS, automation, and data analytics will shape their investment focus. Vendep’s model of close partnership and follow-on support will likely help portfolio companies scale internationally and lead category-defining innovations. As SaaS adoption grows worldwide, Vendep’s role as a specialized, founder-focused VC in the Nordics and Baltics will become increasingly pivotal, potentially elevating the region’s status as a global SaaS powerhouse[3][5].
Key people at Vendep Capital.
