Ubiquity Ventures

# Ubiquity Ventures: The "Nerdy and Early" Bet on Software Beyond the Screen

High-Level Overview

Ubiquity Ventures is a seed-stage venture capital firm with approximately $200 million under management across three funds, founded on the thesis that the future of software lies not on screens but in the physical world.[1][2] The firm's mission centers on backing founders at the earliest stages—often pre-incorporation—who are building B2B technology companies that apply artificial intelligence and software to tangible, real-world problems.[1] Rather than chasing the crowded consumer software space, Ubiquity identifies opportunities where software can transform physical systems and hardware into continuously improving, intelligent platforms.

The firm's investment philosophy is deliberately contrarian. In a world obsessed with digital interfaces, Ubiquity focuses on three core sectors: smart hardware (low-cost enterprise solutions with actuation capabilities), machine learning applications (particularly in industries historically underserved by software), and supporting infrastructure (developer tools, security, and perception technologies that enable software to operate beyond traditional computing ecosystems).[2] This focus positions Ubiquity at the intersection of deep technology and practical market opportunity, targeting what the firm calls "greenfield markets" where software-driven solutions can deliver substantially more effective outcomes than existing alternatives.[1]

Origin Story

Ubiquity Ventures was founded in 2017 by Sunil Nagaraj, who brought nearly a decade of institutional venture capital experience from Bessemer Venture Partners.[1][6] At Bessemer, Nagaraj developed a track record of identifying transformative early-stage opportunities, leading seed rounds in Auth0 (later acquired by Okta for $6.5 billion) and Zapier, while also backing Rocket Lab and Twitch in their nascent stages.[1] Before his venture career, Nagaraj founded and served as CEO of Triangulate, a machine learning-powered online dating startup, giving him firsthand experience with the challenges of building AI-driven products.[1] He also held positions at Bain & Company, Cisco, and Microsoft, accumulating technical and strategic expertise across enterprise software and infrastructure.

Nagaraj's transition to founding Ubiquity reflected a deliberate observation: the most interesting software problems were increasingly moving off the screen and into the physical world, yet venture capital remained largely screen-centric. This insight became the firm's founding thesis and remains its north star today.[2]

Core Differentiators

Thesis Clarity and Market Timing

Ubiquity's "software beyond the screen" positioning is remarkably specific in an industry often characterized by broad mandates. This clarity attracts founders solving similar problems and allows the firm to build deep expertise in hardware-software integration, ML deployment in non-traditional domains, and the unique challenges of bringing software-like agility to physical systems.[1][2]

Early-Stage Conviction

The firm's "nerdy and early" approach means backing founders before incorporation, when conviction and pattern recognition matter more than traction metrics.[1] This willingness to invest at the earliest stages—when risk is highest but potential returns are greatest—differentiates Ubiquity from later-stage focused competitors and creates strong founder relationships built on genuine partnership rather than transactional capital deployment.

Operational Support Infrastructure

Beyond capital, Ubiquity operates an "Extended Team" of over 30 technical and marketing experts who provide hands-on development assistance and growth support to portfolio companies.[3] This is particularly valuable for deep technology founders who may excel at building innovative products but lack experience scaling go-to-market operations or navigating the complexities of hardware manufacturing and distribution.

Proven Track Record

Nagaraj's prior success identifying Auth0, Zapier, Rocket Lab, and Twitch demonstrates an ability to recognize transformative founders and technologies before they become obvious.[1] This track record provides credibility with both founders and limited partners, reducing the perceived risk of backing an emerging thesis.

Role in the Broader Tech Landscape

Ubiquity's emergence and growth reflect several converging macro trends. First, the maturation of cloud computing and mobile software has created a massive installed base of computational power, but most of it remains confined to screens and data centers. Second, advances in machine learning, edge computing, and sensor technology have made it economically viable to embed intelligence into physical systems at scale. Third, enterprise customers increasingly demand continuous improvement and software-like flexibility from hardware-dependent processes—manufacturing, logistics, agriculture, construction—that have historically been resistant to rapid innovation.

The firm's focus on B2B applications of this trend is strategically sound. Enterprise customers have higher switching costs, longer customer lifetime values, and greater willingness to pay for solutions that solve material business problems. By focusing on industries "historically less penetrated by software," Ubiquity is targeting markets where software-driven disruption is still in early innings.[2]

Ubiquity also influences the broader venture ecosystem by legitimizing a thesis that might otherwise seem niche. As the firm deploys capital and its portfolio companies achieve exits and scale, it signals to other investors that "software beyond the screen" is not a curiosity but a durable investment category. This can accelerate capital formation for the entire sector and attract more founder talent to these problems.

Quick Take & Future Outlook

Ubiquity Ventures is well-positioned to capture significant value as software increasingly becomes the primary lever for competitive advantage in physical industries. The firm's $200 million in assets under management, while modest compared to mega-funds, is appropriately sized for seed-stage investing and allows for concentrated conviction in a focused thesis.

Looking ahead, several dynamics will shape Ubiquity's trajectory. The success of its portfolio companies will be the ultimate validator—exits like Auth0 and Zapier from Nagaraj's Bessemer days will need to be replicated at Ubiquity. The firm will also benefit from broader adoption of AI and edge computing, which lower the technical barriers to building intelligent physical systems. Conversely, challenges in hardware supply chains, manufacturing complexity, and the capital intensity of some deep tech ventures could pressure returns.

The most intriguing question is whether Ubiquity's thesis will remain differentiated or become crowded. As more capital recognizes the opportunity in software-enabled hardware and ML for enterprise, the firm's early-mover advantage in thesis clarity and founder relationships will be its primary moat. If Ubiquity continues to back the right founders at the right time—as Nagaraj did with Auth0 and Zapier—the firm could establish itself as the canonical venture partner for founders building the next generation of intelligent, software-driven physical systems. In a world where screens are becoming ubiquitous but increasingly commoditized, betting on what happens beyond them is a contrarian wager with genuine strategic merit.