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§ Private Profile · San Francisco, CA, USA
ToutApp is a technology company.
ToutApp delivers a sales engagement platform designed to empower sales professionals by streamlining their daily workflow. The software provides tools such as email tracking, customizable templates, and analytics directly within commonly used communication platforms like Gmail and Outlook. This integrated approach allows sales teams to manage prospect communications efficiently, optimize outreach strategies, and accelerate deal closures through data-driven insights on what communications perform best.
The company was founded in 2011 by TK Kader, a serial entrepreneur with a history of building productivity-focused solutions. Kader’s insight stemmed from the recognition that existing CRM systems primarily served management, leaving frontline sales representatives without purpose-built tools to enhance their direct engagement with prospects. His prior experience includes founding HipCal, which was acquired by Plaxo, and developing a trading productivity suite for a major hedge fund.
ToutApp serves sales organizations seeking to modernize their approach to customer engagement and improve productivity for their "closers." The platform is built for mobile-enabled sales teams, aligning with contemporary sales practices. The company’s vision focuses on transforming how sales are conducted, equipping professionals with the necessary software to become effective revenue-generating machines and enabling a broader range of individuals to succeed in sales.
ToutApp has raised $24.6M across 5 funding rounds.
ToutApp has raised $24.6M in total across 5 funding rounds.
ToutApp has raised $24.6M across 5 funding rounds. Most recently, it raised $15.0M Series B in March 2015.
ToutApp was a sales acceleration platform that provided tools for email tracking, templates, and analytics to help sales teams streamline communications, boost engagement, and close deals faster.[1][3] It targeted sales teams in small to mid-sized companies, particularly those with 10-50 employees and $1M-10M in revenue, solving pain points like repetitive email writing and lack of visibility into prospect interactions.[1][3][5] The company raised $19.72M before being acquired by Marketo, Inc., marking the end of its independent operations as a portfolio company.[1][2]
ToutApp was founded by TK Kader, who drew from prior entrepreneurial experiences including HipCal (an online calendar acquired by Plaxo) and Recommend (a product recommendation tool).[3] The idea emerged from Kader's frustration with manual event scheduling in college, evolving into sales tools born from necessity: starting with basic Gmail templates and email tracking in a standalone web app that couldn't even support bold text.[3] Early traction built through fraternity needs, but a pivotal near-death board meeting prompted a pivot to full sales engagement—integrating phone, email, and LinkedIn outreach—leading to growth and acquisition by Marketo.[3]
ToutApp rode the early 2010s wave of sales tech innovation, capitalizing on the shift from manual outreach to data-driven engagement amid rising email volumes and CRM adoption.[1][3] Its timing aligned with the explosion of sales engagement platforms like Outreach and Clari, addressing market forces like longer sales cycles and the need for pipeline visibility in B2B tech.[1] By pioneering affordable tracking and templates, it influenced the ecosystem, paving the way for integrated tools that boost revenue operations and inspiring acquisitions that consolidated features into larger platforms like Marketo.[1][2][3]
Post-acquisition by Marketo (now part of Adobe), ToutApp's tech has likely been absorbed into broader revenue platforms, enhancing sales productivity features in enterprise tools.[2] Looking ahead, its legacy endures in the sales engagement market, where AI-driven personalization and multi-channel orchestration will dominate, potentially evolving its templates and tracking into next-gen predictive analytics. As sales teams demand even tighter CRM integrations amid economic pressures, ToutApp's streamlined approach remains a foundational blueprint for closing deals efficiently.[1][3][4]
ToutApp has raised $24.6M in total across 5 funding rounds.
ToutApp's investors include Scott Weiss, 500 Global, Acequia Capital, ACME Capital, Canaan Partners, Cota Capital, FJ Labs, Foundation Capital, Founders Fund, Jackson Square Ventures, Jude Gomila Rolling Fund, K5 Ventures.