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§ Private Profile · Scottsdale, AZ, USA
B2B SaaS platform for marketing teams to build, manage, and distribute branded content hubs to capture first-party data.
AudiencePlus is a Phoenix, Arizona-based business-to-business software company that provides an owned media platform for corporate marketing teams to build, manage, and distribute branded content hubs. The software-as-a-service application allows enterprise organizations to host proprietary video, audio, and written content directly on their own domains to capture first-party data and reduce reliance on third-party social media algorithms. The enterprise software developer has successfully raised $3.2 million in seed funding to date to scale its operations and expand its core product offerings. The company's capitalization table includes equity investments from prominent venture capital firms such as Emergence Capital, Work-Bench, and GTMfund. Following its initial funding round, the firm officially launched its proprietary software platform to the public and hosted its inaugural B2B marketing conference in late 2023. AudiencePlus was officially founded in 2022 by Anthony Kennada.
AudiencePlus has raised $12.0M across 2 funding rounds.
AudiencePlus has raised $12.0M in total across 2 funding rounds.
AudiencePlus has raised $12.0M in total across 2 funding rounds.
AudiencePlus's investors include 8VC, Abstract Ventures, Kevin Hartz, AirAngels, Alt Capital, Alumni Ventures, Banana Capital, Cowboy Ventures, Earl Grey Capital, Emergence Capital, Felicis Ventures, Founders Fund.
AudiencePlus has raised $12.0M across 2 funding rounds. Most recently, it raised $7.0M Seed in September 2024.
AudiencePlus is a B2B marketing technology company that builds a content experience platform specializing in owned media software for audience engagement and monetization.[1][3] Its platform enables marketing teams to create, automatically distribute, and redistribute multimedia content to targeted audiences, leveraging AI for personalized recommendations, behavior analysis, and tying content performance to revenue outcomes.[1][2][3] Primarily serving B2B brands, it solves the challenges of fragmented data, ineffective generic advertising, and over-reliance on third-party channels or algorithms by using first-party data to foster direct relationships, drive demand, and measure pipeline impact.[2][3] Founded in 2022 in Scottsdale, Arizona, the company raised $13.05M before being acquired by The Juice in February 2025, accelerating its growth in B2B content marketing.[1]
AudiencePlus was founded in 2022 as a High Alpha portfolio company, emerging amid shifts in B2B marketing toward first-party data and AI-driven personalization.[1][2] Jonathan Gandolf serves as Co-Founder and CEO, recently promoted from CEO, bringing leadership to the venture.[5] The idea stemmed from recognizing limitations in traditional marketing—such as broad ads failing to engage and fragmented data hindering personalization—prompting a platform focused on transforming websites into dynamic, owned channels for content distribution.[2] Early traction included a $7M funding round backed by Emergence Capital, with Santi Subotovsky joining the board, fueling AI enhancements; this momentum led to its acquisition by The Juice in February 2025, merging teams and products to expand reach to over 100,000 B2B professionals.[1][2]
AudiencePlus rides the wave of cookieless marketing and the decline of third-party data, capitalizing on privacy regulations and AI advancements to empower owned media strategies.[2] Its timing aligns with B2B marketers' shift from generic ads to personalized, first-party experiences, addressing fragmented channels amid rising ad costs and algorithm dependency.[2][3] Market forces like growing demand for measurable content ROI and audience ownership favor its model, as seen in positive user outcomes driving brand awareness and pipeline.[4] Post-acquisition by The Juice, it influences the ecosystem by merging with established B2B content networks, enhancing distribution to large professional audiences and setting a standard for integrated, data-driven marketing platforms.[1]
With its acquisition by The Juice, AudiencePlus is poised for scaled integration, potentially adding features like live webinars to leverage massive audiences for deeper engagement.[1][4] Trends in AI personalization, first-party data dominance, and B2B demand generation will propel its evolution, enabling more sophisticated tools for content-to-revenue attribution.[2][3] Its influence may grow by redefining owned media as a core engine for sustainable marketing, helping brands build lasting relationships in a fragmented digital landscape—echoing its founding promise to make great content work harder for real business results.[3]