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TitletownTech operates as a venture capital firm and innovation hub, channeling investment into early-stage startups. It actively cultivates entrepreneurial growth by providing strategic capital and support, particularly focusing on opportunities within industries critical to Wisconsin and the broader Midwest. Its approach integrates venture funding with an innovation lab environment, designed to accelerate promising ventures.
The entity was established in April 2019 through a unique partnership between the Green Bay Packers and Microsoft. This collaboration was catalyzed by the insight that combining significant institutional backing with technological expertise could foster a robust regional innovation ecosystem. Craig Dickman is noted as a founding partner, instrumental in bringing this vision to fruition.
TitletownTech's clientele consists of ambitious early-stage founders and their companies primarily located in Wisconsin and the Midwest. The firm's overarching mission is to identify and empower entrepreneurs who are developing solutions to meaningful problems, thereby contributing to the economic vitality and technological advancement of the region. It seeks to be a forward-looking catalyst for innovation and job creation.
Key people at TitletownTech.
# TitletownTech: Venture Capital
TitletownTech is a venture capital firm formed through a strategic partnership between the Green Bay Packers and Microsoft, operating as a $25M fund with nearly $100 million in assets under management[4][5]. The firm's mission centers on investing capital and real-world expertise into early-stage startups that leverage emerging technology to solve meaningful problems in industries core to the Midwest region[2]. Rather than pursuing a narrow sectoral focus, TitletownTech deliberately maintains a diversified investment thesis across five primary verticals: agriculture, water & energy; manufacturing & construction; supply chain & logistics; digital health; and sports, media & entertainment[3].
The firm's investment philosophy emphasizes operator-first principles and founder-centric support, recognizing that capital alone is insufficient for startup success[1]. By combining the Packers' community roots and brand influence with Microsoft's technological expertise and corporate network, TitletownTech has positioned itself as a bridge between emerging innovation and established enterprise resources. The firm has already invested in more than 30 companies across the country, demonstrating meaningful traction in building a portfolio that addresses real-world challenges ranging from national security and supply chain resilience to hydroponic farming and brain health diagnostics[5].
TitletownTech emerged from a deliberate strategic alignment between two unlikely partners: the Green Bay Packers, the only community-owned team in professional sports, and Microsoft, the technology giant executing its Tech Spark initiative to foster economic opportunity in underserved communities[4]. The Packers' commitment to growing technology and startup activity in Northeast Wisconsin converged with Microsoft's broader mission to democratize innovation beyond coastal tech hubs, creating the conditions for TitletownTech's formation.
The fund was capitalized with $25M and structured with 17 corporate limited partners, a deliberate design choice that transforms the investor base into a strategic asset[4]. Rather than relying on traditional institutional LPs, TitletownTech's corporate partners—including Microsoft, Ariens, Kohler, and Schneider—provide portfolio companies with direct access to potential customers, distribution channels, and operational expertise. This model reflects a maturation in venture capital thinking: recognizing that startups in industrial and regional sectors benefit more from corporate mentorship and customer relationships than from pure capital deployment.
TitletownTech's investment bias toward Wisconsin and the Midwest is not a constraint but a strategic advantage[3]. The firm explicitly targets founders based in or connected to the region, investing exclusively in the U.S. and Canada. This geographic focus allows the firm to leverage deep networks in manufacturing, agriculture, and supply chain—industries where the Midwest maintains genuine competitive advantages rather than chasing oversaturated coastal markets.
Beyond capital, TitletownTech operates a studio model that houses portfolio companies in shared office space, creating proximity to the firm's staff and expertise[4]. This operational infrastructure differentiates the firm from traditional venture shops that write checks and maintain distance. Portfolio companies gain access to professional services partnerships, including legal support from Quarles & Brady and accounting services from CLA, reducing friction in early-stage operations.
The 17 corporate limited partners represent a structural moat. Rather than competing for attention from generalist VCs, TitletownTech portfolio companies gain warm introductions to potential customers and strategic partners embedded within the investor base itself[4]. This is particularly valuable for B2B startups in manufacturing, supply chain, and agriculture—sectors where enterprise relationships and pilot programs often determine success.
The firm's initial check size ranges from $100K to $2M, with willingness to lead deals or co-invest[3]. This flexibility allows TitletownTech to participate in pre-seed rounds where many institutional VCs remain absent, while maintaining capacity to lead Series A rounds for portfolio companies demonstrating traction.
TitletownTech represents a meaningful counterweight to the geographic concentration of venture capital in Silicon Valley and coastal metros. The firm is riding a broader trend of venture capital decentralization—the recognition that innovation and entrepreneurship are not geographically bound, and that regional venture ecosystems can thrive when anchored by credible institutional partners and corporate networks.
The timing is particularly significant. Manufacturing renaissance narratives, supply chain resilience concerns following pandemic disruptions, and the strategic importance of domestic agricultural technology have elevated the relevance of Midwest-focused innovation. TitletownTech's sectoral focus aligns with genuine macroeconomic tailwinds: nearshoring, supply chain localization, and the digitization of traditionally analog industries.
The firm also influences the broader ecosystem by demonstrating that community-owned institutions (the Packers) and technology giants (Microsoft) can collaborate on venture capital in ways that benefit regional economies. This model has potential replicability—other NFL teams, regional corporations, and technology companies may observe TitletownTech's approach and pursue similar partnerships, fragmenting venture capital in ways that could strengthen underserved regions.
TitletownTech is executing a thesis that most coastal venture firms dismissed a decade ago: that meaningful venture returns exist in industrial technology, agricultural innovation, and supply chain optimization when paired with genuine regional expertise and corporate partnerships. The firm's launch of the $1 million Startup Draft in February 2025, timed to coincide with Green Bay hosting the NFL Draft, demonstrates sophisticated marketing and brand leverage—turning a sporting event into a platform for startup visibility[5].
The firm's trajectory will likely be shaped by portfolio company exits and the ability to demonstrate that Midwest-focused venture capital can generate returns competitive with coastal peers. Success here would validate the decentralization thesis and potentially unlock capital flows toward other underserved regions. Conversely, if portfolio companies struggle to scale beyond regional markets or face talent acquisition challenges, the geographic focus could become a liability.
The most intriguing question is whether TitletownTech's corporate partnership model becomes the template for next-generation venture capital, or remains a regional anomaly. If the former, the firm's influence extends far beyond its $25M fund size—it becomes a proof point that venture capital's future may involve deeper integration with corporate strategy rather than the traditional independence model. Either way, TitletownTech has positioned itself as a consequential player in reshaping where venture capital flows and how it operates.
Key people at TitletownTech.
