FullStride Ventures

FullStride Ventures is an investment and incubation arm focused on developing and scaling sustainable, performance-driven solutions primarily in manufacturing, supply chain, and consumer products, with a strong emphasis on eco-friendly materials. Their mission centers on creating innovative, planet-friendly products that maintain high quality and accessibility, exemplified by their pioneering development of The SugarCup™, the world’s first plant-based bra cup made from over 75% renewable sugarcane, which significantly reduces carbon footprint compared to traditional materials[1][2]. FullStride Ventures supports startups by providing investment, turnkey supply chain solutions, product development, and marketing strategies, particularly in the intimates and loungewear sectors[2][3].

Founded in 2018 as part of Gelmart International’s broader strategy, FullStride Ventures emerged from a curiosity to develop sustainable foam alternatives, culminating in the launch of their first plant-based bra pad in 2021[1]. Key leaders include CEO Yossi Nasser, Head Chris Dodd, and Chief Product Officer Eve Bastug, whose extensive industry experience has driven the firm’s focus on sustainability and innovation[1][2]. The venture arm incubates white space opportunities and leverages Gelmart’s 70+ years of manufacturing expertise and vertical supply chain to accelerate growth for portfolio companies and new ventures[2].

Core Differentiators

• Unique Investment Model: Combines incubation with direct manufacturing and supply chain integration, enabling rapid product development and market entry[2][3].
• Network Strength: Backed by Gelmart International’s extensive industry relationships and retail partnerships, providing startups with access to major global brands[2].
• Track Record: Lead investor and co-founding partner in successful brands like LIVELY and Wknd Nation, demonstrating capability in brand incubation and scaling[2].
• Operating Support: Offers end-to-end support including product innovation, supply chain management, and marketing, reducing barriers for startups in the intimates and sustainable materials space[3].

Role in the Broader Tech Landscape

FullStride Ventures rides the growing global trend toward sustainability and circular economy principles in consumer goods manufacturing. The timing aligns with increasing regulatory and consumer demand for eco-friendly products, especially in apparel and intimate wear, sectors traditionally reliant on fossil fuel-based materials[1][2]. By pioneering plant-based materials like sugarcane foam and integrating vertically with manufacturing, FullStride Ventures influences the broader ecosystem by setting new standards for sustainable product innovation and supply chain transparency.

Quick Take & Future Outlook

Looking ahead, FullStride Ventures is positioned to expand its portfolio of sustainable consumer products and deepen its impact on the apparel industry’s transition to greener materials. Trends such as increased consumer environmental awareness, regulatory pressures on carbon emissions, and advances in bio-based polymers will shape their journey. Their integrated model of investment plus manufacturing support may become a blueprint for other venture arms aiming to accelerate sustainable innovation. FullStride Ventures’ continued leadership in plant-based materials and brand incubation suggests a growing influence in defining the future of sustainable intimate apparel and beyond[1][2].