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Whip Media provides an enterprise software platform designed for the global media and entertainment industry, focusing on the business of content. Its core product, Helix, leverages AI-native solutions to streamline critical workflows such as content licensing, avails management, contract lifecycle management, and royalty processing. The platform centralizes data and operations, enabling studios, distributors, and streaming services to manage the complexity of their content supply chains efficiently.
Richard Rosenblatt and Ori Birnbaum co-founded Whip Media in 2019, recognizing the increasing need for advanced technological solutions within the fragmented media ecosystem. Rosenblatt, a seasoned entrepreneur with extensive experience across the technology and media sectors, saw an opportunity to modernize content transactions. Their vision was to develop a unified data-driven platform to simplify content acquisition, distribution, and monetization processes that were historically manual and siloed.
The company serves a broad range of content creators and distributors, including major studios, streaming platforms, and international broadcasters. Whip Media’s long-term vision centers on transforming how content is bought, sold, and consumed globally, ensuring that its clients can make more informed decisions and optimize their content strategies. The firm aims to remain at the forefront of innovation, powering the next generation of content operations with intelligent software.
Whip Media has raised $115.0M across 4 funding rounds.
Whip Media has raised $115.0M in total across 4 funding rounds.
Whip Media has raised $115.0M across 4 funding rounds. Most recently, it raised $50.0M Series D in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2020 | $50M Series D | — | Raine Ventures, Redpoint Ventures | Announced |
| Jul 1, 2015 | $40M Series C | — | Afore Capital, Benchmark, Comcast Ventures, Greylock, Inovia Capital, IVP, Plug & Play Ventures, Raine Ventures, Redpoint Ventures, Saban Capital Group, Spring Capital, Emmanuel Seuge, Jared Leto | Announced |
| Dec 1, 2014 | $20M Series B | — | Afore Capital, Atomico, Benchmark, Broadway Angels, Comcast Ventures, Felicis Ventures, Flybridge Capital Partners, Greylock, Hack VC, Inovia Capital, IVP, Jlabs, Kleiner Perkins, Norwest Venture Partners, Plug & Play Ventures, Raine Ventures, Redpoint Ventures, Saban Capital Group, Silicon Valley Connect, Soma Capital, Spring Capital, Theory Ventures, TQ Ventures, Unconventional Ventures, Chafic Kazoun, Colin Carrier, Emmanuel Seuge, IDO Leffler, Jared Leto, Karim Atiyeh, Kevin LIN, Loic LE Meur, Manish Patel, RON Pragides, SAM Shank, Shervin Pishevar | Announced |
| Apr 1, 2014 | $5M Series A | — | Raine Ventures, Redpoint Ventures | Announced |
Whip Media is a leading SaaS company providing an AI-native platform called Helix that powers the media and entertainment industry by automating content supply chains, rights management, royalties, and analytics across streaming models like AVOD, FAST, SVOD, and TVOD[1][2][3][6]. It serves global studios, content distributors, licensors, licensees, and streamers, solving inefficiencies in manual workflows for licensing, distribution, performance tracking, and financial operations to enable faster, data-driven decisions and profitable content monetization at scale[2][3][9]. With 51-200 employees and offices in the US, UK, and EU, Whip Media drives growth by reducing avails processing time by over 50%, providing real-time insights, and integrating with financial systems for seamless operations[1][2][5][7].
Whip Media Group emerged from the October 2019 acquisition of Mediamorph—a content distribution and data tracking company in video-on-demand—by TV Time, a user tracking platform for TV shows and films, with Richard Rosenblatt as initial CEO[7]. This merger combined user data insights from TV Time (which also operates TheTVDB community database) with enterprise software for content distribution, creating a unified platform for the entertainment ecosystem[7]. Carol Hanley succeeded Rosenblatt as CEO in June 2023, steering focus toward AI-driven innovations amid booming AVOD and FAST markets; by January 2020, the company had 155 employees[6][7].
Whip Media rides the explosive growth of streaming fragmentation, particularly AVOD and FAST channels, where manual processes hinder scalability amid rising content volumes and multi-platform distribution[2][6]. Its timing aligns with AI adoption in entertainment, automating legacy workflows as media firms grapple with rights complexity, revenue optimization, and real-time audience data needs[1][3][6]. Market forces like global content licensing demands and profitability pressures favor its solutions, positioning Whip Media as a central hub connecting owners, distributors, platforms, and financials—much like supply chain orchestration in e-commerce but for entertainment[2][8][9]. It influences the ecosystem by enabling data-driven strategies, faster GTM, and ROI through automation, fostering innovation for studios and streamers.
Whip Media's Helix positions it to dominate AI-powered content operations as streaming evolves toward hyper-personalized, multi-model monetization. Next steps likely include deeper agentic AI expansions for predictive licensing and global partner integrations, capitalizing on AVOD/FAST surges and regulatory shifts in data privacy[1][2][6]. Trends like generative AI for metadata and rising FAST adoption will amplify its edge, potentially evolving its influence from operational enabler to strategic ecosystem orchestrator—tying back to its mission of revolutionizing the business of content from rights to royalties[2][9].
Whip Media has raised $115.0M in total across 4 funding rounds.
Whip Media's investors include Raine Ventures, Redpoint Ventures, Afore Capital, Benchmark, Comcast Ventures, Greylock, iNovia Capital, IVP, Plug & Play Ventures, Saban Capital Group, Spring Capital, Emmanuel Seuge.
