Loading organizations...
Loading organizations...
Visible Ventures, formerly Victress Capital, is an early-stage venture capital firm investing where generational shifts create outsized market opportunities. The firm focuses on health, wealth, and upward mobility sectors, backing companies developing innovative consumer experiences and core technologies. It partners with ventures poised to redefine markets through novel solutions.
Managing Partners Lori Cashman and Suzanne Norris co-founded the firm. Lori Cashman brings deep financial expertise from prior investment roles and keen insight into consumer and technology trends. Suzanne Norris contributes a strong background in investment banking and e-commerce leadership. Their combined experience informs the firm's strategic investment approach.
Visible Ventures backs early-stage consumer startups, prioritizing diverse founding teams. The firm provides strategic capital and operational guidance, empowering companies to deliver superior consumer solutions leveraging evolving societal dynamics. Its vision is to cultivate impactful enterprises, advancing health, wealth, and accessibility, creating lasting value in dynamic markets.
Key people at Victress Capital.
Key people at Victress Capital.
Victress Capital is a Boston-based early-stage venture capital firm founded in 2016 by Lori Cashman and Suzanne Norris. The firm’s mission centers on investing in high-growth companies that address the evolving consumer landscape, with a strong emphasis on supporting diverse and gender-inclusive founding teams. Victress Capital focuses primarily on sectors such as food and beverage, health care, software (including SaaS and marketplaces), and consumer tech. Their portfolio includes notable companies like Daily Harvest, Droplette, Alyce, Parade, Rae Wellness, Standard Dose, and Summersalt. The firm combines capital with operational expertise to help visionary founders scale their businesses, fostering a culture of trust, transparency, collaboration, and inclusivity[1][4][5].
Victress Capital was established in 2016 by Lori Cashman and Suzanne Norris, who bring over 40 years of combined experience in consumer operations and investing. The firm evolved with a clear focus on early-stage investments in companies that meet the needs of modern consumers, particularly those led by women or gender-diverse teams. This focus on diversity and consumer-centric innovation has shaped their portfolio and investment approach, enabling them to back brands that resonate with contemporary market trends and consumer values[1][4][5].
Victress Capital rides the growing trend of consumer-focused innovation driven by changing lifestyles, wellness priorities, and digital transformation. The firm’s emphasis on gender-diverse founding teams aligns with increasing market and societal demands for inclusivity and representation in entrepreneurship. This timing is critical as consumers seek brands that reflect their values and offer personalized, tech-enabled solutions. By backing startups that combine technology with consumer insights, Victress Capital influences the broader ecosystem by promoting diversity, innovation, and sustainable growth in sectors that directly impact everyday life[1][4][5].
Looking ahead, Victress Capital is poised to continue expanding its portfolio in consumer-driven sectors, leveraging its unique focus on diverse founding teams to capture emerging market opportunities. Trends such as personalized wellness, sustainable consumer products, and tech-enabled lifestyle services will likely shape their investment trajectory. As the firm deepens its operational support and network, its influence in fostering inclusive innovation and scaling consumer brands is expected to grow, reinforcing its role as a key player in early-stage venture capital focused on the evolving consumer economy[1][4][5].
