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§ Private Profile · San Francisco, CA, USA
Settle is a technology company.
Settle provides a cash flow management platform tailored for e-commerce and consumer brands. It integrates procurement and accounts payable, offering a unified solution for financial transactions. This comprehensive approach streamlines payment operations, giving businesses clearer insight into working capital and improved efficiency.
Alek Koenig and Shane Moriah founded Settle in 2019. Their insight stemmed from observing the unique cash flow challenges faced by growing consumer brands. They developed an all-in-one payment solution to address these operational complexities, enabling founders to innovate financial management strategies.
Settle serves e-commerce and consumer packaged goods (CPG) brands seeking to optimize financial operations. The platform empowers these businesses to proficiently manage payments and cash flow. The company's vision is to propel CPG brand growth by providing robust financial tools that foster innovation and sustainable expansion.
Settle has raised $241.0M across 4 funding rounds.
Settle has raised $241.0M in total across 4 funding rounds.
Settle has raised $241.0M across 4 funding rounds. Most recently, it raised $145.0M Debt in July 2023.
Settle is a fintech platform designed for consumer packaged goods (CPG) and e-commerce brands, offering an all-in-one solution for procurement, inventory management, accounts payable automation, purchase order processing, vendor payments, and built-in working capital financing.[1][2][4] It serves scaling CPG brands by streamlining back-office operations, providing real-time landed cost visibility, and replacing manual processes with automation to enhance cash flow and operational efficiency.[2] The platform has supported over $3B in funding to brands since 2019, with customers reporting an average 550% one-year revenue growth and reductions in COGS by over 60%.[2]
Headquartered in New York (with some sources noting San Francisco operations), Settle demonstrates strong growth momentum, including a $145M debt financing facility from Silicon Valley Bank and recent launches like automatic 3-way matching for purchase orders.[1][4]
Founded in 2019, Settle emerged to address operational chaos in scaling CPG brands, particularly around inventory procurement, payments, and cost tracking.[1][2][4] Key leaders include CEO & Co-Founder Greg Davidson, who emphasizes the platform's end-to-end capabilities from ordering to accurate product cost tracking.[2] The idea stemmed from the need to unify disconnected systems—spreadsheets, manual billing, and limited visibility—into a single platform, as evidenced by early customer testimonials from founders like Brittany Brown (CEO), Jason Goode (CEO), and others who scaled from handfuls to thousands of SKUs using Settle.[2]
Pivotal early traction included processing billions in payments and funding, with expansions like procurement automation and 3-way matching announced in 2024, solidifying its role in high-growth e-commerce.[2][4]
Settle rides the wave of fintech automation in e-commerce and CPG, where supply chain disruptions and rising costs demand real-time visibility and working capital access amid post-pandemic scaling pressures.[1][2] Timing is ideal as CPG brands shift to direct-to-consumer models, facing fragmented tools for procurement and AP—Settle consolidates these, much like Brex or Stripe do for payments but with inventory depth.[2][6]
Market forces like inflation, inventory volatility, and VC drying up favor its financing layer, positioning Settle to influence the ecosystem by enabling smaller brands to compete with giants, similar to how Mercury aids tech startups.[6] It amplifies B2B fintech trends, competing with AR/AP specialists while carving a niche in physical goods operations.[1]
Settle is poised to dominate CPG fintech with expansions into advanced forecasting and global payments, fueled by its $145M facility and proven 550% growth metrics.[2][4] Trends like AI-driven supply chain optimization and embedded finance will shape its path, potentially evolving it into a full ERP rival for brands.
As CPG digitizes, Settle's real-time control turns uncertainty into scalable opportunity—much like its core promise of making every dollar work harder.[2]
Settle has raised $241.0M in total across 4 funding rounds.
Settle's investors include Silicon Valley Bank, Ribbit Capital, 20VC, 9Yards Capital, Kevin Hartz, Acequia Capital, Addition, Afore Capital, Andreessen Horowitz, AngelList, Better Tomorrow Ventures, Buckley Ventures.