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Laylo has raised $3.0M across 1 funding round.
Key people at Laylo.
Laylo was founded in 2017 by Sajan Sanghvi (Founder) and Alec Ellin (Founder).
Laylo has raised $3.0M in total across 1 funding round.
Laylo powers drops for some of the world’s biggest creators and brands. The platform combines landing pages, messaging, link tracking, and more to empower musicians, artists, celebrities, creators and brands with the tools to drive more sales and streams around their most important moments.
We're fortunate to work with some of the top musicians, sports teams, media brands and creators to offer the leading Drop CRM.
Key people at Laylo.
Laylo is a specialized Drop CRM platform designed primarily for musicians, artists, live events, festivals, and creators to build and engage their fanbases effectively. It empowers users to instantly notify fans about new merch, tickets, content drops, and exclusive releases through automated, multi-channel messaging including SMS, email, and social media DMs. By integrating landing pages, link tracking, and connections with platforms like Shopify, Instagram, and Ticketmaster, Laylo helps creators drive more sales and streams around their most important moments, serving over 10,000 artists and events with over $1 billion in revenue generated from drops and 150 million+ fan interactions[1][2][5][6].
Founded in 2017 and based in Los Angeles, Laylo was created by Alec Ellin, a music and culture enthusiast and second-time founder, alongside CTO Sajan Sanghvi. The idea emerged from the need to streamline and automate fan engagement around "drops"—key moments when artists release new content or merchandise. Early traction came from working with top musicians, sports teams, and media brands, positioning Laylo as a leading Drop CRM platform by Summer 2020 when it joined Y Combinator’s batch. The company has since grown to a team of about 12 employees and attracted strategic investments led by Eldridge and other notable backers[1][4].
Laylo rides the growing trend of creator economy tools that emphasize direct-to-fan engagement and data ownership. The timing is critical as artists and brands seek to reduce reliance on intermediaries like social media algorithms and streaming platforms by owning their fan communication channels. Market forces such as the rise of drops as a marketing strategy for tickets, merch, and content, and the increasing demand for personalized, automated CRM solutions in entertainment, work strongly in Laylo’s favor. By enabling creators to capture and monetize fan attention efficiently, Laylo influences the broader ecosystem by setting a new standard for fan engagement and revenue generation in the music and live event industries[1][2][5][6].
Looking ahead, Laylo is positioned to deepen its influence by expanding integrations, enhancing automation capabilities, and scaling its user base beyond music into broader creator and live event markets. Trends like increasing creator independence, data privacy concerns, and the growth of experiential marketing will shape its journey. Laylo’s ability to evolve as a comprehensive drop platform could make it indispensable for creators seeking to turn hype into sustainable revenue, reinforcing its role as a key enabler in the creator economy’s next phase[4][6].
Laylo was founded in 2017 by Sajan Sanghvi (Founder) and Alec Ellin (Founder).
Laylo has raised $3.0M in total across 1 funding round.
Laylo's investors include Dell Technologies Capital, M.G. Siegler, Industrious Ventures, Lightspeed Venture Partners, Long Journey Ventures, Maveron, Moment Ventures, Norwest Venture Partners, Redpoint Ventures, Scale Venture Partners, Smash Capital, Vista Equity Partners.
Laylo has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $3.0M Seed | Dell Technologies Capital, M.G. Siegler, Industrious Ventures, Lightspeed Venture Partners, Long Journey Ventures, Maveron, Moment Ventures, Norwest Venture Partners, Redpoint Ventures, Scale Venture Partners, Smash Capital, Vista Equity Partners, MG Siegler, Scott Banister |