Big Sky Health

Big Sky Health is a health and wellness company founded in 2018 by Mike Maser, headquartered in Big Sky, Montana. It develops digital health products focused on improving users' wellness through personalized, science-backed tools. Its flagship product is Zero, the world’s most popular intermittent fasting app, complemented by Less (an alcohol consumption tracker) and Oak (a meditation and breathing app). These apps serve millions globally, helping users manage fasting, mindful drinking, and meditation to support healthier lifestyles. The company emphasizes motivation, accountability, and personalized guidance to empower users on their health journeys, leveraging technology to adapt to individual needs[2][3][5][7].

Big Sky Health was founded by Mike Maser, whose personal recovery journey inspired the company’s mission to make fasting and wellness accessible and personalized. Since its inception, the company has grown rapidly, raising over $12 million in funding, including an $8 million Series A led by Greycroft. The team has remained fully distributed since founding, reflecting a modern, flexible work culture. Early traction was driven by the popularity of Zero, which sees about 25,000 new downloads daily and has recorded over 1.5 billion hours of fasting. The launch of Zero Plus, a premium offering with customized fasting plans and science-backed content, marked a pivotal moment in deepening user engagement and monetization[2][3][5].

Core Differentiators

• Product Suite: Offers a unique combination of fasting, alcohol tracking, and meditation apps under one umbrella, addressing multiple aspects of wellness.
• Personalization: Zero Plus provides adaptive, customized fasting plans based on individual user data and progress.
• Community: Strong user engagement with over 800,000 people fasting together nightly and a growing social feature roadmap.
• Scientific Backing: Emphasizes evidence-based guidance and coaching to support sustainable health behavior change.
• Distributed Team: Operates fully remotely, attracting talent aligned with its mission and flexible work culture[2][3][5].

Role in the Broader Tech Landscape

Big Sky Health rides the rising global trends of intermittent fasting, mindfulness, and health-conscious alcohol consumption. The timing is favorable due to increasing public interest in preventive health, digital wellness tools, and personalized health management. The COVID-19 pandemic accelerated demand for mental health and lifestyle apps, boosting adoption. By integrating multiple wellness domains into a cohesive platform, Big Sky Health influences the digital health ecosystem by setting standards for user engagement, personalization, and community-driven motivation. Its success highlights the growing consumer shift toward holistic, tech-enabled health solutions[3][5].

Quick Take & Future Outlook

Big Sky Health is poised to expand its leadership in digital wellness by enhancing social features, deepening personalization, and scaling its premium offerings. Trends such as increased health awareness, demand for remote wellness tools, and data-driven personalization will shape its growth trajectory. The company’s influence may extend beyond fasting into broader lifestyle management, potentially integrating more health metrics and expanding its community ecosystem. Its mission-driven approach and strong user base position it well to capitalize on the ongoing shift toward proactive, technology-enabled health management[3][5].