Alabaster

High-Level Overview

Alabaster Co is a faith-based publishing and lifestyle brand that creates thoughtfully designed, inspirational products blending creativity, beauty, and Christian faith. Their product line includes visually compelling Bibles, devotionals, and Bible studies aimed at helping a modern, spiritually curious audience engage with faith in a fresh and beautiful way. Since launching on Kickstarter in 2016, Alabaster has sold over $800,000 in products and partnered with prominent churches like Hillsong and Bethel. Their mission centers on enabling all of humanity to experience God as good and beautiful, reshaping perceptions of Christian brands through artful storytelling and design. The company has demonstrated strong growth momentum, including a 135% increase in e-commerce sales via TikTok Shop, and an estimated annual revenue of $13.8 million with a growing team of over 60 employees[1][2][3][5].

Origin Story

Founded in 2016 by Bryan Ye-Chung and Brian (last name not specified), Alabaster began with the idea of redesigning the Bible to integrate scripture with art, creating a more beautiful reading experience. The founders launched their first product on Kickstarter, which quickly surpassed funding goals, marking a pivotal moment that transitioned the company from a side project to a full-fledged business. Early operations involved hand-packing orders in a small Los Angeles warehouse, reflecting humble beginnings. Over time, the brand evolved from a Bible-focused publisher to a broader spiritual lifestyle company, recently unveiling a new brand identity developed with design firm Pentagram to reflect this expanded mission[3][4][5].

Core Differentiators

• Product Differentiators: Alabaster’s products uniquely combine scripture with high-quality visual art and modern design aesthetics, creating “Instagram-worthy,” inspiring, and approachable faith-based items.
• Developer Experience: The brand leverages social media platforms like TikTok for organic growth and engagement, adapting quickly to changes in digital advertising landscapes.
• Speed and Growth: Rapid scaling through viral marketing and strategic partnerships with churches worldwide.
• Community Ecosystem: Collaborations with influential churches and a growing community of creatives and faith-driven consumers.
• Design Excellence: Partnership with Pentagram for brand identity refresh, emphasizing a natural color palette and a blend of tradition with modernity[1][3][4].

Role in the Broader Tech Landscape

Alabaster rides the trend of integrating spirituality with modern lifestyle and digital culture, capitalizing on the growing market for faith-based products that resonate visually and emotionally with younger, creative audiences. The timing is favorable as digital platforms like TikTok enable rapid viral growth and community building around niche interests, including faith and art. By blending theology with design and leveraging e-commerce innovations, Alabaster influences how Christian brands engage consumers, pushing the broader ecosystem toward more creative, aesthetically driven faith experiences[3][4].

Quick Take & Future Outlook

Looking ahead, Alabaster is poised to deepen its impact as a spiritual lifestyle brand beyond publishing, potentially expanding product lines and digital engagement. Trends in visual storytelling, social commerce, and a growing appetite for authentic, faith-centered creative expression will likely shape their journey. Their evolving brand identity and strong digital presence suggest continued growth and influence in redefining faith-based consumer culture, making spirituality accessible and beautiful for a new generation[4][5].