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Vorwerk Ventures is an independent venture capital fund specializing in early-stage investments. The firm backs founders driving positive change for people and the planet, deploying capital in Pre-Seed and Series A rounds. Investments range from €1 million to €5 million, with reserves for subsequent financing, offering continuous support.
The fund originated in 2007 as an initiative within the Vorwerk Group, gaining consumer business experience. Vorwerk Ventures formally launched as an independent entity in 2019. This strategic move reflected a need for specialized capital and autonomy to support nascent, impact-driven ventures.
Vorwerk Ventures targets entrepreneurial teams developing unique products or services for market opportunities, supported by robust business models. Its mission empowers these founders to create positive societal and environmental impact. The firm’s long-term outlook emphasizes fostering sustainable growth.
Key people at Vorwerk Ventures.
Vorwerk Ventures was founded in 2007 by Norbert Muschong (Managing Partner & Co-founder).
Vorwerk Ventures is an independent venture capital fund headquartered in Berlin, Germany, managing around €400 million in assets with an initial fund size of €150 million. The firm focuses on early-stage investments, primarily (Pre-)Seed and Series A rounds, typically ranging from €1 million to €10 million, with the capacity to reserve up to €15 million for follow-on financing. Their mission centers on supporting founders who drive positive change for people and the planet, emphasizing consumer-facing digital businesses and technologies that digitalize traditional industries. Vorwerk Ventures leverages its unique background in direct selling and a strong track record to add value to forward-thinking tech entrepreneurs, particularly in sectors like consumer technologies, D2C (direct-to-consumer), B2B2C, and enabling technologies[1][2][3][4].
Vorwerk Ventures was established in late 2019 as an independent fund spun out of the Vorwerk Group, a well-known German company with a long history in direct sales and consumer products. The fund was created to capitalize on the group's deep expertise in consumer-centric business models and to extend this experience into venture capital investing. The founding team includes seasoned investors with backgrounds in venture capital, corporate strategy, and emerging markets investment. Key partners have experience ranging from Deutsche Bank’s venture capital arm to managing emerging market portfolios and leading strategic projects within the Vorwerk Group itself. This blend of corporate heritage and investment expertise shapes the fund’s approach and focus[1][2].
Vorwerk Ventures rides the wave of digital transformation in consumer markets, particularly the shift toward direct-to-consumer models and the digitalization of traditional industries. The timing is favorable due to increasing consumer demand for innovative, tech-enabled products and services that improve everyday life and sustainability. By focusing on early-stage consumer tech startups, the fund influences the ecosystem by nurturing companies that blend technology with consumer insights, fostering innovation in sectors often underserved by traditional venture capital. Their backing helps accelerate the growth of companies that can redefine consumer experiences and promote sustainable business practices[1][2][4].
Looking ahead, Vorwerk Ventures is poised to continue expanding its portfolio in consumer-centric digital technologies, leveraging its unique heritage and growing capital base. Trends such as sustainability, digital health, and smart home technologies are likely to shape their investment focus. As the fund deepens its operational support and network, its influence on the European startup ecosystem, especially in Berlin and broader consumer tech markets, is expected to grow. The firm’s commitment to positive impact and consumer innovation positions it well to capitalize on evolving market demands and to support founders who aim to create meaningful change[1][2][4].
Vorwerk Ventures was founded in 2007 by Norbert Muschong (Managing Partner & Co-founder).
Key people at Vorwerk Ventures.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Mar 1, 2026 | pace club | $6.0M Seed | Vorwerk Ventures, Peter Schmetz | Benjamin Burkhardt |
| Aug 1, 2025 | aiomics | $2.0M Seed | Vorwerk Ventures | Konstantin Othmer, Markus Wild, Andrea Kranzer, Nicolas Weber, Calm/Storm Ventures, rule30 |
| May 1, 2025 | Freshflow | $7.0M Seed | World Fund, Markus Merz, Venture Stars | Atomico, HV Capital, Redalpine Venture Partners, Julius Göllner, Philipp Herkelmann, Caesar Ventures |
| Nov 19, 2024 | DEScycle | $14.2M Series A | BGF, Dominik Steinkuehler | Cisco Investments, Kadmos Capital, Nesta |
| Oct 1, 2024 | Rebike Mobility | $14.0M Venture Round | — | Atomico, HV Capital, Redalpine Venture Partners |
| Sep 1, 2024 | Reverion | $62.0M Series A | Energy Impact Partners | Accel, Pareto Holdings, Picus Capital, The Engine, Anselm Bauer, Benjamin Guenther, Jonas Rieke, Max-Josef Meier, Sebastian Schuon, Stefan Zuschke |
| May 1, 2024 | Carol | $5.0M Seed | — | 305 Ventures, Data Tech Fund, Dawn Capital, Exceptional Ventures, HV Capital, Musha Ventures, P101, Pareto Holdings, Picus Capital, Stellar Capital, Charlie Songhurst, Emil Michael, Jeremy Yap, Joe White, John Spindler, Nickyl Raithatha, Umang Dua, William Tunstall-Pedoe, Xen Lategan |
| Feb 1, 2024 | DUDE CHEM | $7.0M Seed | Anna Bosch, Dominik Steinkuehler | Auxxo Female Catalyst Fund, Climentum Capital, Frontline Ventures, Dr. Udo Jung, Peter Gallagher, Stefan Borgas, Auxxo, Borski Fund, Frontline, Push Ventures |
| Feb 1, 2024 | Sorella Care | $5.0M Seed | — | — |
| Dec 1, 2023 | Farmless | $5.0M Seed | Vorwerk Ventures, Nadine Geiser | NewFund, Redalpine Venture Partners, Revent |
| Oct 1, 2023 | Orbem | $32.0M Series A | 83North | Accel, EQT Ventures, Flash Ventures, General Catalyst, Kreos Capital, La Famiglia, Octopus Ventures, Pareto Holdings, Picus Capital, Pi Labs, Anselm Bauer, Benedikt Franke, Benjamin Guenther, Hanno Renner, Julius Göllner, Mario Götze, Max-Josef Meier, Michael Wax, Sebastian Schuon, Stefan Zuschke, Tao Tao, Thijn Lamers, Alexander Hüttenbrink, Bastian Nominacher, Dr.-Ing. MichaelBerlin, Berlin, Germany Ardelt, Erik Muttersbach, Jonas Rieke, Oliver Trinchera, Roman Schumacher, Rubin Ritter, Rüdiger Schmidt, Possible Ventures, The Venture Collective |
| Oct 1, 2023 | Habyt | $42.0M Series C | Armin Weiland, Franco Danesi | 360 Capital Partners, HV Capital, Nauta Capital, P101, Picus Capital, Mauro Pretolani, Alistair Daly, eric cantona, Matt Higgins, Stephen Ross, Burda Principal Investments, Endeavor Catalyst, Exor Ventures, Inveready, ITALIA500-Azimut, Kinnevik, Norwest Venture Partners |
| Sep 1, 2023 | Resourcify | $15.0M Series A | Dominik Steinkuehler | Ananda Impact Ventures, BonVenture, Otto Birnbaum, Andreas Schwarzenbrunner, WEPA Ventures |
| May 1, 2023 | SPREAD AI | $16.0M Series A | HV Capital | 468 Capital, Alt Capital, Bessemer Venture Partners, Cavalry Ventures, General Catalyst, Hack VC, Innovation Endeavors, Notion Capital, P101, Picus Capital, Scale Asia Ventures, Summit Partners, Uncorrelated Ventures, Anil Dharni, Arash Ferdowsi, Dave Balter, Humberto Ayres Pereira, James Beshara, Liu Jiang, Mario Götze, Rich Miner, Sara Lannin, Spencer Kimball, David Nothacker, Dylan Field, Walter Kortschak |
| May 1, 2023 | Farmless | $1.0M Seed | Nucleus Capital, Possible Ventures, Lauren Lentz | Atomico, HV Capital, NewFund, Redalpine Venture Partners, Alexander Hoffmann, Christian Stiebner, Jenny Saft, Joy Faucher, Martin Weber, Michele Tarawneh, Nadine Geiser, Rick Bernstein, Ron Shigeta, HackCapital, Sustainable Food Ventures, Tet Ventures, VOYAGERS Climate-Tech Fund |
| Mar 1, 2023 | Sunhero | $11.0M Series A | Vorwerk Ventures, Nick De | Accel, Pareto Holdings, Picus Capital, Anselm Bauer, Benjamin Guenther, Jonas Rieke, Max-Josef Meier, Sebastian Schuon, Stefan Zuschke, Jaume Ayats Soler, Redstone, Speedinvest |
| Feb 1, 2023 | Sourcerie | $2.0M Seed | Playfair Capital, Vorwerk Ventures | Anthemis Group, Atomico, Chalfen Ventures, Mandeep Singh, Omid Ashtari, Jason Scott, Joe Falter, Renee Parker, Sandrine Deveaux (Mathieu), Vanessa Goddevrind |
| Dec 1, 2022 | Dreamdata | $7.0M Series A | Signals Venture Capital | Crowberry Capital, Curiosity VC, foobar.vc, InReach Ventures, PeakSpan Capital, Seedcamp, Daniel Cardenas-Clark, Michael Pennington, Futuristic VC, PreSeed Ventures |
| Nov 1, 2022 | 5Mins | $6.0M Seed | Albion VC | 9Yards Capital, Accomplice VC, All Iron Ventures, Altair Capital Management, Andreessen Horowitz, AngelList Syndicator, Angular Ventures, Antler, Atlassian Ventures, AV8 Ventures, Balderton Capital, Band of Angels, Bessemer Venture Partners, Chalfen Ventures, Creator Fund, Deep Fork Capital, DST Global, Episode 1 Ventures, Felix Capital, Fika Ventures, FirstMark Capital, First Round Capital, Foundamental, F-Prime Capital Partners, Fuel Ventures, GSV Acceleration, Hoxton Ventures, Iterative, Lakestar, LAUNCHub Ventures, Madrona Ventures, Mucker Capital, Outrun Ventures, Passion Capital, Plug & Play Ventures, Polygon, Sequoia Capital, Touchdown Ventures, Uncorrelated Ventures, Alexander El Gammal, Azeem Azhar, Balaji Srinivasan, Charles Delingpole, Charlie Songhurst, Chris Schagen, Christian Faes, Daniel Gandesha, Daniel Graf, Dennis Aogo, Doug Monro, Evan Moore, Henry Rouquairol, Ian Hogarth, Ilya Kondrashov, James Isilay, James Meekings, Jan Deepen, Jan Wilmking, Jeremy Yap, Martin Henk, Mike Hudack, Oscar Pierre, Paul Massara, Prashant Malik, Ran Makavy, Scott Belsky, Sherry Coutu, Stefan Jeschonnek, Surojit Chatterjee, Tom Blomfield, Tony Jamous, Will Brooks, Will Martin, Blue Lion Global, Philippe Dufour, Portfolio Ventures |
| Sep 1, 2022 | BRXS | $3.0M Seed | Picus Capital, Axeleo Capital | Accel, LAUNCH, Pareto Holdings, Pitchdrive, SFC Capital, Anselm Bauer, Benjamin Guenther, Joe Greenstein, Jonas Rieke, Max-Josef Meier, Ofir Ehrlich, Sebastian Schuon, Stefan Zuschke, Viren Mohindra, Vishal Rao |
| Jul 18, 2022 | Everdrop | $80.9M Series B | Lombard Odier Investment Managers, Harold Boël, TriplePoint Capital | Felix Capital, HV Capital |
| Jul 1, 2022 | Clinikally | $500K Seed | — | Accel, Pareto Holdings, Picus Capital, Anselm Bauer, Benjamin Guenther, Jonas Rieke, Max-Josef Meier, Sebastian Schuon, Stefan Zuschke |
| Jul 1, 2022 | REX | $5.0M Seed | — | Accel, Amino Collective, Angel Invest, Antler, DST Global, Insight Partners, Matchstick Ventures, Pareto Holdings, Picus Capital, VR Ventures, Anselm Bauer, Benjamin Guenther, Felix Jahn, Florian Huber, Hanno Heintzenberg, Hanno Renner, Jan Deepen, Jonas Rieke, Lukas Pieczonka, Mathias Ockenfels, Max-Josef Meier, Michael Wax, Sebastian Schuon, Stefan Jeschonnek, Stefan Zuschke, Florian Seubert, Julian Kley, Simon Bolz, Simon Lorenz, Vlad Lata, Calm/Storm Ventures |
| May 1, 2022 | nilo.health | $8.0M Seed | Mathias Ockenfels | Amadeus Capital Partners, Atomico, BoxGroup, btov Partners, Gradient Ventures, Mouro Capital, Norrsken VC, Ribbit Capital, Speedinvest, Christian Reber, Fidji Simo, Gloria Baeuerlein, Hanno Renner, Jeppe Rindom, Susanna Campbell, Tony Xu, Jonas Rieke, Michael Wax, Oliver Manojlovic, Thomas Buberl, Atlantic Labs, PROfounders Capital |
| May 1, 2022 | Patronus Group | $7.0M Seed | Cavalry Ventures | HV Capital, Picus Capital, Team Global, Florian Huber, Hanno Heintzenberg, Lukas Pieczonka, Peter Rive, Robert Gentz, Rubin Ritter, Thomas Griesel, Christopher Muhr, Emanuel Pallua, Johannes Roggendorf, DN Capital |