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§ Private Profile · Palo Alto, CA, USA
SGNL.AI is a technology company.
SGNL.AI provides a continuous identity platform that dynamically manages high-risk access across an enterprise’s critical systems and sensitive data. The company’s core technology integrates an Identity Data Fabric, a dynamic Policy Engine, and a real-time event framework to leverage existing contextual information within client infrastructure. This approach ensures real-time access decisions and policy enforcement across diverse environments, including cloud infrastructure, SaaS applications, and custom systems, promoting a Zero Standing Privilege model.
Scott Kriz and Erik Gustavson co-founded SGNL.AI in 2021, bringing extensive experience in identity and access management. Both previously served as CEO/CPO and CTO/Co-founder, respectively, of Bitium, an identity management company later acquired by Google. Their time at Google saw them leading authorization standardization efforts, providing the foundational insight to establish SGNL.AI with the ambition to advance the capabilities of continuous identity.
The platform serves large enterprises by simplifying complex access management challenges and securing sensitive information. SGNL.AI’s vision centers on shaping the future of continuous identity, enabling organizations to maintain trust and control over their data by delivering contextual, continuous, and consistent identity protection. The company aims to significantly reduce manual identity and entitlement management, enhancing overall security posture.
SGNL.AI has raised $52.0M across 3 funding rounds.
Key people at SGNL.AI.
SGNL.AI has raised $52.0M in total across 3 funding rounds.
SGNL.AI has raised $52.0M across 3 funding rounds. Most recently, it raised $30.0M Series A in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2025 | $30M Series A | Brightmind Partners | Atlassian Ventures, Comal Ventures, Conviction Partners, Costanoa Ventures, Cyberstarts VC, DVX Ventures, Greylock, Hyperplane Venture Capital, Index Ventures, Insight Partners, M12, Andreas Hadjitofi, RON Pragides, Scot Wingo, Thom Ruhe | Announced |
| Dec 6, 2023 | $10M Venture Round | M12 | — | Announced |
| Oct 1, 2022 | $12M Seed | — | Costanoa Ventures, DVX Ventures | Announced |
Key people at SGNL.AI.
SGNL.ai is a cybersecurity company pioneering the Continuous Identity category, providing a platform for real-time, context-aware authorization that enables Zero Standing Privilege (ZSP) across enterprise systems, from humans to AI agents.[1][2][3] It serves large enterprises like Fortune 100 companies, addressing gaps in traditional Identity and Access Management (IAM), Privileged Access Management (PAM), and Identity Governance and Administration (IGA) by dynamically evaluating access based on current context rather than static roles, thus reducing risks from credential theft, session hijacking, and over-privileged access.[1][3][4] The platform integrates with cloud infrastructure (AWS, Azure, GCP), SaaS apps (Salesforce, GitHub), API gateways, and AI systems via standards like SSF and CAEP, delivering sub-100ms decisions at scale with human-readable policies.[2][3]
Founded in 2021, SGNL.ai has raised $12 million, employs around 31 people in Palo Alto, and counts Cisco Investments among its backers, fueling growth in hybrid work and AI-driven environments.[4][5][6]
SGNL.ai was founded in 2021 by Scott Kriz (CEO) and Erik Gustavson, product and engineering leaders with over a decade in identity solutions from Google, Okta, and Microsoft.[1][4][5] The idea emerged after Google's 2017 acquisition of their prior company, Bitium—an IAM firm—prompting a pivot from authentication (AuthN) to real-time authorization (AuthZ) for securing sensitive customer data, code, and cloud infrastructure using business context.[1][4] Early traction built on this expertise, with the founders recognizing limitations in legacy PAM and IGA tools amid surging demand for identity-first security in hybrid work and AI eras, leading to investments like Cisco's to scale their ZSP mission.[4][5][6]
SGNL.ai rides the Zero Trust and Continuous Identity trends, amplified by hybrid work, AI agents, and exploding non-human identities, where traditional IAM fails against real-time threats like token theft.[1][3][6] Timing is ideal amid regulatory pressures for compliance (e.g., data protection) and market shifts to dynamic access, with analysts recognizing its approach for Fortune 100-scale deployments.[2][4] Favorable forces include AI proliferation demanding governance for MCP services and cloud sprawl (AWS, Azure), where SGNL's graph-based fabric transforms proprietary signals into actionable policies, influencing ecosystems by setting ZSP standards and partnering with giants like Cisco to bridge auth and authz gaps.[3][5][6] It accelerates enterprise adoption of just-in-time access, reducing role sprawl and audit burdens while enabling secure AI innovation.
SGNL.ai is positioned to dominate Continuous Identity as AI agents and multi-cloud complexity intensify, with expansions into more AI governance, custom apps, and global compliance driving adoption.[2][3] Trends like standards evolution (SSF/CAEP) and Zero Trust mandates will propel growth, potentially scaling headcount and funding as CISOs prioritize its overhead-cutting policies.[4][5] Its influence may evolve from niche innovator to IAM control plane standard, complementing incumbents and fostering industry-wide ZSP—echoing its founding mission to redefine security for the modern workforce.[1][6]
SGNL.AI has raised $52.0M in total across 3 funding rounds.
SGNL.AI's investors include Brightmind Partners, Atlassian Ventures, Comal Ventures, Conviction Partners, Costanoa Ventures, Cyberstarts VC, DVx Ventures, Greylock, Hyperplane Venture Capital, Index Ventures, Insight Partners, M12.
