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Scrunch AI provides an AI Customer Experience Platform designed for brands to monitor, analyze, and optimize their presence across large language model platforms. The company’s core offering includes Monitoring & Insights, which tracks brand performance and positioning in AI searches, alongside an Agent Experience Platform (AXP) that delivers AI-optimized content to AI agents without impacting human user experience. This technology ensures businesses can proactively manage how their brand appears and is interpreted by generative AI.
Chris Andrew, CEO, and Robert MacCloy, CTO, co-founded Scrunch AI in 2023. Their shared insight stemmed from the rapid adoption of AI platforms, recognizing that businesses increasingly need to control what these AI systems communicate to customers, rather than relying solely on their own outward messaging. Both founders bring a strong pedigree from Hearsay Systems, where Chris served as Chief Product Officer and Robert as CTO, highlighting their extensive experience in building scalable SaaS solutions.
The platform serves both enterprises and agencies, empowering them to navigate the evolving AI-first customer journey. Scrunch AI's vision is to help businesses optimize their brand narrative in the age of generative AI, where over three billion people now engage with AI for daily information. The company aims to make brands visible and accurately represented within these AI platforms, allowing them to shape their digital identity effectively.
Scrunch AI has raised $19.0M across 2 funding rounds.
Scrunch AI has raised $19.0M in total across 2 funding rounds.
Scrunch AI has raised $19.0M in total across 2 funding rounds.
Scrunch AI's investors include Jon Sakoda, Decibel Partners, Pioneer Fund, Clara Shih, TJ Parker, Homebrew, Mayfield, Cherubic Ventures, Founder Collective, Heartcore Capital, Elliott Cohen, Steph Korey.
Scrunch AI is a technology company building software to monitor, analyze, and optimize how brands appear in AI platforms like ChatGPT, Perplexity, and Meta AI.[1][2][3] Its platform audits brand presence across LLMs, tracks prompts by competitor, persona, topic, and geo, identifies information gaps and inaccuracies, and dynamically rewrites web content for AI crawlers to boost visibility—reporting up to 4x growth in AI search citations for customers.[3][5] Serving enterprises like Lenovo, BairesDev, and Penn State, plus over 500 customers overall, Scrunch addresses the shift where AI defines brand perception over traditional websites, with strong growth including 25 enterprise sign-ups post-November 2024 launch and $26M in funding.[1][2][5]
Scrunch AI was founded in 2023 by CEO Chris Andrew, former chief product officer at Hearsay Systems, and CTO Robert MacCloy.[1][2] Andrew conceived the idea while noticing his own shift from Google links to direct AI answers like ChatGPT, realizing AI agents were outsourcing inefficient human browsing and reshaping customer journeys.[2] The company remained in beta until March 2025, launched its product in November 2024, and quickly gained traction with early customers amid explosive AI adoption by over 3 billion users.[1][2][6] Backed by $26M from Mayfield, Decibel, Homebrew, GTM Capital, and angels like TJ Parker (PillPack) and Clara Shih (Meta AI), Scrunch evolved from this insight into a full platform by mid-2025, including a $4M seed in March and $15M Series A in July.[1][6]
Scrunch rides the trend of AI platforms becoming primary discovery tools, with over 3 billion users favoring chatbots over traditional search due to efficiency, shifting control of brand narratives from company websites to AI interpretations.[1][2] Timing is ideal as AI agents and crawlers now outpace human traffic for many sites, demanding machine-readable content amid evolving LLMs like Copilot and ChatGPT custom apps.[3][5] Market forces like rapid AI growth and the "black box" challenge for non-technical marketers favor Scrunch's seamless bridge between enterprise compliance and AI optimization, influencing the ecosystem by enabling brands—from startups to Fortune 500—to treat AI search as a core acquisition channel.[4][5]
Scrunch is poised to dominate AI visibility as agentic AI proliferates, potentially expanding into full agent-experience platforms and deeper integrations with emerging LLMs.[2][6] Trends like multi-modal AI, global language optimization, and regulatory demands for explainable content will shape its path, amplifying its 4x ROI edge for the 500+ customer base.[3][5] Its influence may evolve from optimizer to ecosystem standard-setter, empowering brands in an AI-first world where visibility hinges on crawler-friendly infrastructure—turning the once-invisible AI shift into a competitive advantage.
Scrunch AI has raised $19.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $15M Series A | JON Sakoda | Decibel Partners, Pioneer Fund, Clara Shih, TJ Parker, Homebrew, Mayfield | Announced |
| Mar 1, 2025 | $4M Seed | Mayfield | Cherubic Ventures, Decibel Partners, Founder Collective, Heartcore Capital, Pioneer Fund, Clara Shih, Elliott Cohen, Steph Korey, TJ Parker, Bryant Chou | Announced |
