REFASHIOND Ventures

REFASHIOND Ventures is a seed-stage venture capital fund focused on investing in startups that develop technology innovations to transform and modernize global supply chains across multiple industries. Their mission is to back early-stage companies that refashion industrial value chains through supply chain innovation and technology, particularly in areas like data and AI, advanced materials, advanced manufacturing, and next-generation logistics. They aim to be highly value-add investors, providing not only capital but also counsel and operational support to founders, with investments typically ranging from $25K to $750K per startup, targeting pre-seed to Series A stages[1][3][5].

Founded in 2021 by Brian Laung Aoaeh and Lisa Morales-Hellebo, REFASHIOND Ventures launched as a rolling fund on AngelList and is based in New York. The founders bring experience as early-stage investors, startup founders, and advisors, leveraging a global network of supply chain experts, technologists, and executives to source deals and support portfolio companies. The fund’s evolution is focused on building a community around supply chain technology innovation, with a goal of scaling to a $10 million annual fund size and expanding investment stages over time[1][3].

Core Differentiators

• Specialized Focus: Exclusive emphasis on refashioning legacy industrial supply chains through technology innovation, including software as a catalyst.
• Network Strength: Access to The Worldwide Supply Chain Federation’s 3,700+ global members and a broader network of 33,000+ supply chain professionals and investors.
• Investment Model: Rolling fund structure allowing continuous investment in seed-stage startups, with plans to extend to Series A and follow-on rounds.
• Value-Add Support: Active operational involvement and strategic counsel tailored to startup needs, beyond just capital infusion.
• Sector Breadth: Investment themes span supply chain management, logistics, finance, advanced manufacturing, materials, and predictive analytics[1][3][4].

Role in the Broader Tech Landscape

REFASHIOND Ventures rides the wave of industrial transformation driven by digitization, automation, and data analytics in supply chains—a sector critical to global commerce but historically underserved by venture capital. The timing is crucial as supply chains face unprecedented challenges and opportunities from globalization, sustainability demands, and technological disruption. By focusing on startups that create defensible economic moats through scalable platforms and ecosystems, REFASHIOND Ventures helps accelerate innovation that can increase efficiency, transparency, and resilience in supply chains worldwide. Their influence extends through ecosystem-building efforts and partnerships that connect startups with industry leaders and capital[1][3][6].

Quick Take & Future Outlook

Looking ahead, REFASHIOND Ventures is poised to expand its fund size and investment scope, potentially increasing its influence in the supply chain tech space. Trends such as AI-driven logistics, sustainable materials, and advanced manufacturing techniques will likely shape their portfolio and impact. As supply chains become more complex and technology-dependent, REFASHIOND’s specialized expertise and network position it to be a leading investor and ecosystem builder in industrial transformation. Their continued commitment to founder support and community-building will be key to scaling startups that redefine global supply chains[1][3][5].