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GoKwik: E-commerce enablement platform using AI and machine learning to optimize conversion rates, reduce RTO, and improve CoD for D2C brands.
Based in New Delhi, India, GoKwik is an e-commerce enablement platform that utilizes artificial intelligence and machine learning to optimize conversion rates, manage checkout processes, and reduce return-to-origin issues for online retailers and direct-to-consumer brands. The software-as-a-service company provides solutions across the full customer lifecycle, serving a network of over 15,000 brands and 130 million shoppers while generating approximately $31.5 million in revenue. Operating with a workforce of 150 to 265 employees, the enterprise recently expanded its international presence into the UK, Europe, and US markets through its strategic 2024 acquisition of Return Prime. GoKwik has raised $55.5 million in total funding to date, securing capital from prominent venture investors including Sequoia Capital, Matrix Partners India, RTP Global, and Think Investments. The organization was founded in 2020 by Chirag Taneja, Vivek Bajpai, and Ankush Talwar.
GoKwik has raised $81.0M across 5 funding rounds.
GoKwik has raised $81.0M in total across 5 funding rounds.
GoKwik has raised $81.0M in total across 5 funding rounds.
GoKwik's investors include Galina Chifina, AngelList, Blume Ventures, Quona Capital, RTP Global, V3 Ventures, Kunal Shah, Shashin Shah, Ashish Agrawal, Rajat Agarwal, 8VC, Nexus Venture Partners.
GoKwik is an Indian e-commerce enablement technology company founded in 2020, specializing in AI/ML-driven solutions to optimize the shopping experience for direct-to-consumer (D2C) brands and social commerce platforms.[1][2][3] It builds plug-and-play products like KwikCheckout (one-click checkout with return-to-origin or RTO protection), KwikEngage (WhatsApp commerce tool), KwikPass (one-click login), and Return Prime (returns management), serving over 10,000 brands and 130 million shoppers across platforms such as Shopify, WooCommerce, and Magento.[2][6] These tools solve key pain points—reducing RTO rates, boosting conversion rates, preventing fraud, and enhancing customer retention—while operating on a performance-based revenue model that aligns incentives with merchants' results.[1][2][3]
GoKwik's growth has been rapid, achieving 100x expansion in 2021 alone and earning recognition like Forbes Asia’s top 100 companies to watch, positioning it as a critical enabler for e-commerce profitability in a high-return market.[1][5][7]
GoKwik was founded in 2020 in Gurugram (with headquarters in New Delhi) by Chirag Taneja (CEO, marketing expert), Anupam Bajpai (technical expertise), and Sahil Talwar (data science skills), amid the COVID-19 pandemic.[2][5][7] The idea emerged from identifying persistent e-commerce bottlenecks, particularly Return to Origin (RTO)—where undelivered packages return to merchants costing billions—and low conversion rates during the shopping funnel.[3][7] Taneja's vision for a "data science first" company democratizing seamless shopping via AI/ML addressed these for D2C brands struggling with profitability.[3][7]
Early traction was pivotal: despite pandemic launch and data challenges, GoKwik grew 100x in 2021, securing trust from 250 brands within 17 months through solutions like easy UPI checkout and predictive RTO prevention.[7] Backed by investors like Matrix Partners, it scaled by expanding its team and refining data infrastructure.[4][7]
GoKwik rides the explosive growth of India's D2C and social commerce boom, fueled by rising smartphone penetration, UPI adoption, and post-pandemic e-commerce surge, where RTO rates plague 20-30% of orders.[1][3][7] Its timing is ideal: launching in 2020 capitalized on accelerated online shifts, while AI/ML tackles market forces like high logistics costs and cart abandonment in fragmented retail.[7] By enabling profitability for new-age brands on platforms like Shopify, it influences the ecosystem as an enabler, powering smaller D2C players to compete with giants and fostering data-driven personalization amid privacy regulations.[4][6][8]
This positions GoKwik at the intersection of e-commerce infrastructure and emerging trends like WhatsApp commerce, reducing ecosystem-wide inefficiencies and democratizing access to advanced tools.[2][3]
GoKwik is primed for hypergrowth through geographic expansion, deeper AI integrations, and offline commerce extensions, building on its 100x trajectory to capture more of India's $100B+ e-commerce market.[1][7] Trends like AI-driven hyper-personalization, rising D2C (projected 4x by 2025), and regulatory pushes for data privacy will shape its path, with potential for Southeast Asia entry and pre-IPO momentum via investors like Matrix Partners.[4][6] Its influence may evolve from RTO specialist to full-stack e-commerce OS, empowering brands in a GMV-focused era—echoing its founding mission to democratize shopping and redefine profitability.[3]
GoKwik has raised $81.0M across 5 funding rounds. Most recently, it raised $13.0M Other Equity in June 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 24, 2025 | $13.0M Other Equity | Galina Chifina | |
| Jun 1, 2025 | $13.0M Series U | AngelList, Blume Ventures, Quona Capital, RTP Global, V3 Ventures, Kunal Shah | |
| May 1, 2022 | $35.0M Series B | RTP Global, Shashin Shah | AngelList, Blume Ventures, Quona Capital, V3 Ventures, Kunal Shah |
| Nov 1, 2021 | $15.0M Series A | Ashish Agrawal | AngelList, RTP Global, V3 Ventures, Rajat Agarwal, RTP Global |
| Sep 1, 2021 | $5.0M Seed | Rajat Agarwal | 8VC, AngelList, Blume Ventures, Nexus Venture Partners, Quona Capital, RTP Global, V3 Ventures, Gokul Rajaram, Jonathan Swanson, Kunal Shah, Amit Lakhotia, Anupam Mittal, Arjun Vaidya, Asish Mohapatra, Jitendra Gupta, Manish Vij, Nitin Gupta, Pradeep Parameswaran, Ramakant Sharma, Siddharth Puri, Umang Kumar, Utsav Somani, Galina Chifina |