Nelson Chu

Nelson Chu is the Founder and Chief Executive Officer of Percent, a private credit platform based in New York. Under his leadership, the financial technology firm has facilitated more than $1 billion in private credit transactions, providing essential capital solutions for venture-backed startups and middle-market corporate borrowers. Prior to establishing Percent, he founded the strategy consulting firm Kinetic and held various wealth management and strategy roles at major financial institutions, including Bank of America Merrill Lynch and BlackRock. Alongside his executive responsibilities, he operates a personal platform at nelsonchu.co where he shares insights on startup operations, founder interviews, and delayed weekly internal team emails to promote operational transparency. Chu currently focuses on expanding institutional access to alternative investment markets while actively advocating for the build-in-public methodology within the broader venture capital and technology ecosystem.