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Percent has raised $54.0M across 5 funding rounds.
Key people at Percent.
Percent was founded in 2018 by Nelson Chu (Founder and CEO) and Henry Ludlam (Founder).
Percent has raised $54.0M in total across 5 funding rounds.
Percent operates a sophisticated, tech-powered platform designed to streamline private credit investing for both accredited and institutional investors. The company provides a comprehensive marketplace that facilitates access to diverse private credit offerings, integrating essential financial infrastructure including broker-dealer services, electronic funds transfer, and advanced payment processing capabilities. This proprietary technology aims to enhance efficiency and transparency within the typically opaque private markets.
Nelson Chu founded Percent in 2018, driven by the conviction that private credit investing should be significantly more transparent, accessible, and efficient. Chu envisioned a system that would remove barriers to entry for qualified investors, building a robust platform to connect capital providers with a broad spectrum of credit opportunities. His leadership shaped the company’s foundational approach to democratizing private market access.
The platform serves a client base primarily composed of accredited and institutional investors seeking diversified portfolios and attractive yields in private credit. Percent's long-term vision is to become the definitive standard for private markets, continuously expanding access and optimizing the investment experience. It aims to empower a new generation of investors with tools to navigate the multi-trillion-dollar private credit landscape.
Percent was founded in 2018 by Nelson Chu (Founder and CEO) and Henry Ludlam (Founder).
Percent has raised $54.0M in total across 5 funding rounds.
Percent's investors include White Star Capital, Eddie Lee, AlleyCorp, B Capital Group, Bitcoin Frontier Fund, Coatue, Lightspeed Venture Partners, Magma Partners, Danielle Lay, Sapphire Ventures, Shaan's All Access Fund, Howard Lindzon.
# Percent: A Technology Company Overview
There are actually two distinct companies named Percent in the search results, operating in completely different sectors. This analysis addresses both to provide clarity.
Percent Technology (China) is a data intelligence and AI solutions provider founded in 2009 and headquartered in Beijing.[1] The company delivers end-to-end, scenario-based intelligent solutions to governments and enterprises, with a mission to "Enable a Smarter World with Data + AI."[1] It operates across digital city management, intelligent emergency response, public security, and enterprise digitalization, serving clients in over 20 countries and regions.[1] According to IDC, Percent Technology ranks second in both China's data governance solutions market and the intelligent emergency big data and AI solutions market.[1]
Percent (US) is a private credit marketplace platform founded in 2018 and based in New York.[3][4] Rather than a traditional technology company, Percent functions as a fintech platform that connects investors with corporate borrowers, democratizing access to private credit investments.[5] The platform has powered over $1 billion in transaction volume and achieved $215.5 million in assets under management (AUM) as of June 2024, representing 106.4% year-over-year growth.[4]
Percent Technology represents China's advancement in AI and data governance infrastructure, riding the wave of digital transformation across government and enterprise sectors. Its international expansion reflects China's strategic push to export next-generation information technology solutions globally, particularly in emerging markets seeking to modernize public administration and security systems.[1]
Percent (US) addresses a structural inefficiency in private credit markets—a $7 trillion asset class that historically operated through analog, relationship-driven channels.[3] The company capitalizes on the broader fintech trend of democratizing alternative investments and the growing institutional appetite for private credit as interest rates remain elevated and public markets face volatility.
Percent Technology is positioned to deepen its footprint in AI-driven governance solutions as governments worldwide prioritize digital transformation and data-driven decision-making. Its dual-engine strategy targeting both Chinese and international markets positions it to benefit from increasing cross-border demand for sophisticated data intelligence platforms.
Percent (US) operates in a favorable environment where institutional and high-net-worth investors increasingly seek alternatives to traditional fixed income. The platform's rapid AUM growth and strategic partnerships with underwriters suggest it is becoming the infrastructure layer for private credit distribution—a role that could yield significant scale as the private credit market continues to expand.
Both companies demonstrate how "Percent" has become associated with technology-driven solutions in their respective domains: one solving data intelligence challenges, the other solving market access challenges in finance.
Key people at Percent.
Percent has raised $54.0M across 5 funding rounds. Most recently, it raised $30.0M Series B in May 2023.