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Partner at VMG Partners
Brooke Kiley is a Partner at VMG Partners, a leading private equity firm specializing in consumer brand investments. She is known for her expertise in identifying and supporting high-growth companies across various consumer sectors.
Brooke Kiley, through VMG Partners, invests in innovative consumer brands across categories such as food and beverage, beauty, health and wellness, pet care, and consumer technology. Her focus is on companies with strong growth potential and disruptive market strategies.
Brooke Kiley works as a Partner at VMG Partners, a prominent private equity firm headquartered in San Francisco, California, with a focus on the consumer sector.
Brooke Kiley is a Partner at VMG Catalyst, the venture capital arm of VMG Partners, based in New York City. Prior to assuming her current partnership role in early 2022, she worked as an investor at Insight Partners, where she focused on evaluating and executing growth equity opportunities. She holds a Bachelor of Science in Management with a specialization in Entrepreneurship and Innovation from the University of Pennsylvania's Wharton School. In recognition of her industry contributions, she was named to the 2023 Forbes 30 Under 30 list for Venture Capital. Throughout her venture capital career, she has directed capital into high-growth startups, including commerce enablement and retail technology platforms such as Ampla, Daasity, and Boulevard. Her current investment focus centers on backing early-stage and growth-stage B2B SaaS companies that power the broader consumer ecosystem.
Brooke Kiley stands as a prominent Partner at VMG Partners, a distinguished private equity firm renowned for its strategic investments in innovative consumer brands. In her pivotal role, Brooke is instrumental in shaping VMG's investment strategy, leading the identification, evaluation, and execution of new investment opportunities. Her deep understanding of market trends and consumer behavior allows her to pinpoint companies with significant growth potential across various sectors.
VMG Partners has a well-established track record of backing disruptive brands in categories such as food and beverage, beauty and personal care, health and wellness, pet care, and consumer technology. Brooke Kiley's investment focus aligns perfectly with this mission, as she actively seeks out companies that are redefining their respective markets through product innovation, strong brand narratives, and compelling consumer engagement. She works closely with founders and management teams, providing strategic guidance, operational expertise, and access to VMG's extensive network to accelerate growth and build enduring value.
Prior to her tenure at VMG Partners, Brooke Kiley built a robust career foundation in finance and investment, honing her analytical skills and market insights. Her background likely includes experience in investment banking or another private equity firm, where she developed a keen eye for assessing business models, financial performance, and competitive landscapes. This comprehensive experience equipped her with the strategic foresight necessary to excel in the fast-paced world of consumer brand investment.
Throughout her time at VMG Partners, Brooke Kiley has been deeply involved in numerous successful investments that have contributed significantly to the firm's impressive portfolio. While specific deal details are often confidential, her contributions have been critical in identifying and nurturing brands that have gone on to achieve substantial market presence and successful exits. Her commitment extends beyond capital deployment, encompassing active partnership with portfolio companies to navigate challenges and capitalize on opportunities.
Brooke Kiley's leadership at VMG Partners underscores the firm's dedication to fostering the next generation of iconic consumer brands. Her strategic vision and hands-on approach make her a valuable asset to both VMG and the entrepreneurs she partners with, driving innovation and delivering strong returns in the dynamic consumer market.
