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Sell Products in ChatGPT Shopping
Wildcard has raised $10.5M across 3 funding rounds.
Key people at Wildcard.
Wildcard was founded in 2025 by Kaushik Mahorker (Founder).
Wildcard has raised $10.5M in total across 3 funding rounds.
Wildcard is the infrastructure platform for e-commerce brands to succeed in ChatGPT and AI shopping. We give brands SKU-level visibility into how their products appear and perform inside AI assistants:showing when they surface, why they don’t, and how to fix product attributes to improve discovery and conversion.
As AI shopping standardizes, Wildcard will help merchants activate next-generation experiences through the Agentic Commerce Protocol (ACP).
Key people at Wildcard.
Wildcard is a portfolio company leveraging the new ChatGPT shopping integration launched in 2025, which enables users to buy products directly within ChatGPT’s chat interface through an Instant Checkout feature powered by the Agentic Commerce Protocol co-developed by OpenAI and Stripe[1][5]. Wildcard’s product likely builds on this seamless in-chat commerce experience, serving both consumers seeking personalized, frictionless shopping and merchants looking for new sales channels integrated with AI assistants. It solves the problem of fragmented e-commerce by consolidating product discovery, research, and purchase into a single conversational flow, enhancing convenience and reducing friction. The company benefits from strong growth momentum as AI-driven shopping gains traction, especially with partnerships involving Shopify, Etsy, Walmart, and Target[2][5].
The concept behind Wildcard emerges from OpenAI’s 2025 push to transform ChatGPT from a conversational AI into a full-fledged shopping assistant capable of conducting deep product research and enabling direct purchases without leaving the chat[3][6]. While specific founders of Wildcard are not detailed in the search results, the company’s origin is tied to the evolution of ChatGPT’s shopping features, starting with research capabilities and culminating in Instant Checkout integration with major e-commerce platforms[1][3]. Early traction is evident from the rapid adoption of Instant Checkout by over a million Shopify merchants and Etsy sellers, signaling strong market validation for embedded AI commerce solutions[5].
Wildcard rides the wave of agentic commerce, a trend where AI agents actively participate in the buying process rather than just providing information. This trend is fueled by advances in AI reasoning, natural language understanding, and secure payment protocols[1][4][5]. The timing is critical as consumer behavior increasingly favors convenience and personalization, especially during peak shopping seasons like holidays[2][6]. Market forces such as the proliferation of e-commerce platforms (Shopify, Etsy) and partnerships with major retailers (Walmart, Target) create a fertile environment for AI-driven shopping assistants to disrupt traditional online retail[2][5]. Wildcard’s integration exemplifies how AI can reshape the retail ecosystem by reducing friction and expanding reach for merchants while enhancing user experience.
Wildcard is positioned to capitalize on the growing demand for AI-powered, conversational commerce. The next steps likely include expanding Instant Checkout to multi-item carts, more merchants, and additional regions, further embedding AI into everyday shopping[5]. Trends shaping its journey include improvements in AI accuracy, deeper personalization, and broader adoption of agentic commerce protocols. As AI shopping assistants become mainstream, Wildcard’s influence could evolve from a niche tool to a dominant platform that redefines how consumers discover and purchase products online, potentially rivaling established e-commerce giants by offering a unified, AI-driven shopping experience[3][5]. This aligns with the broader vision of transforming ChatGPT into a one-stop shopping destination, seamlessly blending research and purchase in a single conversational thread[3][6].
Wildcard was founded in 2025 by Kaushik Mahorker (Founder).
Wildcard has raised $10.5M in total across 3 funding rounds.
Wildcard's investors include Y Combinator, Saturnin Pugnet, 2048 Ventures, Accomplice VC, Boston Seed Capital, Brand Foundry Ventures, Bullish, Floodgate, Forerunner Ventures, General Catalyst, GSV Acceleration, Lazerow Ventures.
Wildcard has raised $10.5M across 3 funding rounds. Most recently, it raised $500K Seed in March 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2025 | $500K Seed | Y Combinator, Saturnin Pugnet | |
| Aug 1, 2014 | $7.0M Series A | 2048 Ventures, Accomplice VC, Boston Seed Capital, Brand Foundry Ventures, Bullish, Floodgate, Forerunner Ventures, General Catalyst, GSV Acceleration, Lazerow Ventures, Project 11, Red Swan Ventures, SoftBank Capital, Sound Ventures, SV Angel, Yes VC, Gary Vaynerchuk, BoxGroup, Lerer Hippeau, SoftBank | |
| Jun 1, 2013 | $3.0M Series A | 2048 Ventures, Accomplice VC, Andreessen Horowitz, Asylum Ventures, Boston Seed Capital, Brand Foundry Ventures, Bullish, Floodgate, Forerunner Ventures, General Catalyst, GSV Acceleration, Lazerow Ventures, Project 11, Red Swan Ventures, SoftBank Capital, Sound Ventures, SV Angel, Yes VC |