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§ Private Profile · San Francisco, CA, USA
Affordable luxury brand selling high-quality fashion and home goods.
Quince is a direct-to-consumer online retailer providing high-quality essentials across apparel, home goods, and jewelry. It operates on a proprietary Manufacturer-to-Consumer (M2C) platform, leveraging demand forecasting and direct factory partnerships. This model bypasses traditional intermediaries, eliminating retail markups and delivering premium products at accessible price points.
Founded in 2018 by Becky Mortimer, Sid Gupta, and Sourabh Mahajan, Quince stemmed from the founders' experience in high-end retail. They observed luxury-grade products were excessively priced. This insight propelled them to build a transparent model, offering superior quality goods comparable to top brands, without prohibitive costs.
The company caters to consumers prioritizing premium materials and craftsmanship at fair, transparent prices. Quince's vision is to democratize access to quality, making exceptional products available beyond luxury. By evolving its M2C approach and expanding responsibly sourced offerings, Quince aims to be a trusted destination for value-driven customers.
Quince has raised $628.5M across 3 funding rounds.
Key people at Quince.
Quince was founded in 2018 by Zunu Mittal (Co-Founder) and Sourabh Mahajan (Co-Founder) and Sid Gupta (Co-Founder).
Quince has raised $628.5M in total across 3 funding rounds.
Quince has raised $628.5M across 3 funding rounds. Most recently, it raised $500.0M Series E in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 11, 2026 | $500M Series E | Yoonkee Sull | Basis SET Ventures, DST Global, Marcy Venture Partners, Notable Capital, Wellington Management, WndrCo | Announced |
| Jan 1, 2025 | $120M Series C | — | Alpine Ventures, Alumni Ventures, Jason Lemkin, RON Pragides | Announced |
| Oct 12, 2020 | $8.5M Seed | — | 8VC, Basis SET Ventures, Founders Fund | Announced |
Key people at Quince.
Direct answer: There are multiple technology-related organizations named Quince; the most prominent consumer-facing tech company called *Quince* is a digitally native, factory‑direct retail brand that operates a proprietary supply‑chain and logistics platform to sell apparel, home goods and essentials at low margins by cutting out intermediaries[3][1]. Other unrelated entities with the Quince name include Quince Therapeutics (a late‑stage biotech focused on a CNS/rare‑disease therapy)[7] and several small firms (projection/AV, consulting, etc.) that use the Quince name[2][5].
High‑Level Overview
Origin Story
Core Differentiators
Quince (retail tech)
Quince Therapeutics (biotech)
Role in the Broader Tech Landscape
Quick Take & Future Outlook
If you want, I can:
Quince was founded in 2018 by Zunu Mittal (Co-Founder) and Sourabh Mahajan (Co-Founder) and Sid Gupta (Co-Founder).
Quince has raised $628.5M in total across 3 funding rounds.
Quince's investors include Yoonkee Sull, Basis Set Ventures, DST Global, Marcy Venture Partners, Notable Capital, Wellington Management, WndrCo, Alpine Ventures, Alumni Ventures, Jason Lemkin, Ron Pragides, 8VC.