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Ride-sharing for second-tier cities in Latin America.
Pronto has raised $51.5M across 6 funding rounds.
Key people at Pronto.
Pronto was founded in 2017 by Gabriel Cano Rodríguez (Founder) and Nydia Cano (Founder).
Pronto has raised $51.5M in total across 6 funding rounds.
PRONTO is the first RIDE-SHARING + DELIVERY platform for SECOND-TIER cities in LATAM.
In second-tier cities all transactions are paid with cash, this is why the Uber model doesn´t work (since they have to collect their revenue from commissions). We solved this by creating a subscription model where drivers pay a monthly recurring subscription of 59 to 99 USD depending on their monthly revenue. This also generates a higher LTV with low CAC as well as high engagement and fidelity ratios.
Traction: Since our launch, we have achieved over 2,000,000 processed trips with more than 200,000 users, we bootstrapped until we achieved half a million trips and entered YC.
Market Size: There are over 14,000 second-tier cities in LATAM, with more than 500 million people without any access to ride-sharing or technology platforms at all.
Pronto was founded in 2017 by Gabriel Cano Rodríguez (Founder) and Nydia Cano (Founder).
Pronto has raised $51.5M in total across 6 funding rounds.
Pronto's investors include Rishi Navani, Bain Capital Ventures, General Catalyst, Glade Brook Capital, Glade Brook Capital Partners, Rahul Garg, Alumni Ventures, Day One Ventures, LGF, Rajan Anandan, Soma Capital, Venture Highway.
Key people at Pronto.
Pronto is a ride-sharing and delivery platform uniquely focused on second-tier cities in Latin America, where traditional ride-sharing models struggle due to cash-based economies. It offers a subscription model for drivers, replacing commission fees with a fixed monthly payment, enabling better driver retention and engagement. Since its launch, Pronto has processed over 2 million trips with more than 200,000 users, demonstrating strong traction in an underserved market of over 14,000 second-tier cities and 500 million people lacking access to ride-sharing services[1][2].
Founded by Nydia Cano and Gabriel Cano Rodríguez, Pronto emerged from the recognition that major ride-sharing platforms like Uber do not effectively serve smaller Latin American cities where cash transactions dominate. The founders bootstrapped the company until reaching half a million trips before entering Y Combinator in Winter 2019, which accelerated their growth and operational scale[1]. This origin story highlights a local, founder-driven approach to solving a region-specific mobility challenge.
Pronto rides the wave of localized, community-focused mobility solutions in Latin America, addressing the structural inequalities and informality that characterize urban transport in the region. Unlike global giants that struggle with cash economies and regulatory fragmentation, Pronto’s model fits the realities of smaller cities with limited public transit and high informal employment. This timing is critical as Latin America’s urbanization continues and demand for affordable, accessible transport grows outside major capitals. Pronto’s approach also reflects a broader trend of resisting foreign platform dominance by fostering local innovation and fairer labor practices[3][4].
Pronto is well-positioned to expand across Latin America’s extensive network of second-tier cities, leveraging its subscription model and dual service offering. Future growth will likely be shaped by increasing digital adoption in smaller cities, regulatory developments favoring local platforms, and potential partnerships with local governments or cooperatives. As ride-sharing evolves in Latin America, Pronto could become a key player in democratizing access to mobility and delivery services, deepening its influence beyond major urban centers and contributing to more inclusive economic ecosystems.
In summary, Pronto’s innovative adaptation to cash-based economies and focus on underserved cities makes it a standout in Latin America’s ride-sharing landscape, with promising growth and ecosystem impact ahead[1][3].
Pronto has raised $51.5M across 6 funding rounds. Most recently, it raised $25.0M Series B in March 2026.