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Acquired by Minu.mx - Fintech solutions for employees, starting with…
Plerk has raised $13.0M across 2 funding rounds.
Key people at Plerk.
Plerk was founded in 2019 by Antonio Martinez Quintero (Founder) and Miguel Medina (Founder) and Angel Arias (Founder).
Plerk has raised $13.0M in total across 2 funding rounds.
We help companies to give local and remote employees flexible benefits and perks, no matter geography.
A virtual card with benefits to pay for flexible perks for local and remote teams worldwide. Companies define budget, choose the programs of perks as general or granular as they decide, deploy money and give employees the power to decide the merchant. Company has total control, just one bill. Employees choose what they really need and want.
Plerk was founded in 2019 by Antonio Martinez Quintero (Founder) and Miguel Medina (Founder) and Angel Arias (Founder).
Plerk has raised $13.0M in total across 2 funding rounds.
Plerk's investors include KFund, Matterscale Ventures, Nilla Capital, Redpoint eventures, Upload Ventures, Laércio Albuquerque, 42Phi Ventures, Accel, Amadeus Capital Partners, Backstage Capital, Collab Capital, EWA Capital.
Key people at Plerk.
Plerk is a fintech startup that developed a digital prepaid employee benefits card and platform enabling companies to offer flexible perks and benefits to both local and remote employees worldwide. Its product allows companies to define budgets and select benefit programs while giving employees the freedom to choose merchants and perks that suit their needs, all managed through a single billing system. Plerk’s solution addresses the challenge of managing employee perks efficiently and flexibly, improving employee satisfaction and benefits administration. In February 2023, Plerk merged with Minu.mx, a Mexican fintech specializing in on-demand pay and broader employee financial wellness services, integrating Plerk’s prepaid card into Minu’s platform to offer a comprehensive suite of employee benefits including on-demand pay, prepaid cards, and savings/loan cooperatives. This merger has accelerated growth momentum by combining complementary offerings and expanding client reach, with Minu serving over 350 B2B clients and 1 million users[1][3][6][7].
Plerk was founded in 2019 by Miguel Medina, a Mexican entrepreneur with over 15 years in tech, including experience at Apple, Danone, and as an early employee at Rappi. Initially part of Y Combinator’s Summer 2020 batch, Plerk pivoted during the COVID-19 pandemic to focus on flexible employee perks delivered via virtual prepaid cards. The idea emerged from the need to modernize and simplify how companies manage employee benefits, especially for remote and geographically dispersed teams. Early traction included raising over $12 million in funding led by investors such as SoftBank spinoff Upload Ventures before its acquisition by Minu.mx in 2023. The merger was a pivotal moment, enabling Plerk’s technology to scale within Minu’s broader financial wellness platform[6][1][3].
Plerk and Minu are riding the global fintech trend toward employee financial wellness and flexible benefits, which has gained urgency amid changing workforce dynamics such as remote work and economic uncertainty. The timing is critical as Mexican and Latin American markets see increasing demand for innovative payroll and benefits solutions that improve worker financial health and satisfaction. By merging, they consolidate offerings to better compete against international entrants like Spain’s Cobee and address local market needs with tailored solutions. Their platform influences the ecosystem by setting new standards for employee benefits management, integrating financial services with HR tools, and fostering a more inclusive benefits culture in emerging markets[1][3][7].
Looking ahead, the combined Minu-Plerk platform is poised to expand its product suite beyond prepaid cards and on-demand pay to include enhanced financial and physical health features and HR tools like employee surveys. With a recent $30 million Series B funding led by QED and others, and a trajectory toward profitability by the end of 2025, the company is well-positioned to deepen its market penetration in Mexico and potentially broader Latin America. Trends such as digital financial inclusion, flexible work arrangements, and employer focus on holistic employee wellness will shape their journey. Their influence is likely to grow as they continue integrating financial services with employee benefits, potentially becoming a benchmark fintech in the region’s HR and payroll landscape[7].
Plerk has raised $13.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $12.0M Series A | KFund, Matterscale Ventures, Nilla Capital, Redpoint eventures, Upload Ventures, Laércio Albuquerque | |
| Jul 1, 2021 | $1.0M Seed | 42Phi Ventures, Accel, Amadeus Capital Partners, Backstage Capital, Collab Capital, EWA Capital, Haystack, Iluminar Ventures, Include Venture Partners, Latitud, M34 Capital, Magma Partners, NewMe Accelerator, RareBreed Ventures, Share Ventures, Soma Capital, Sommet AB, TechSquare Labs, Twenty Two Ventures, Upfront Ventures, Upload Ventures, Aaron Skonnard, Baron Davis, Claire Diaz-Ortiz, Eric Rea, Javier Diaz Evans, Miguel Mc Allister |