NewHeritage

New Heritage Capital is a private equity firm providing tailored capital solutions for founder and entrepreneur-owned businesses. Its Private IPO® strategy enables owners to gain significant liquidity while retaining majority control. This model empowers founders to maintain operational leadership, aligning incentives for accelerated growth and value creation.

The firm's strategic foundation rests on the extensive collaboration of senior leaders Mark Jrolf, Charlie Gifford, and Nickie Norris, who boast over 26 years working together. This partnership recognized a need for flexible capital, allowing founder-owners to secure liquidity without relinquishing command. Their collective insight underpins this unique investment philosophy.

New Heritage Capital partners with dynamic founder-owners and entrepreneurs focused on scaling their enterprises. The firm's vision emphasizes deep, collaborative relationships, extending beyond traditional investor roles to actively support expansion. By offering strategic capital and guidance, they strive to cultivate substantial growth and solidify enduring value for partners.