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Frontegg: User management platform for B2B SaaS companies, offering single sign-on, security policies, audit logs, and self-serve admin portals.
Frontegg is a Tel Aviv, Israel-based software company that provides a user management platform designed specifically to support the infrastructure needs of B2B SaaS applications. The multi-tenant platform delivers core authentication tools, equipping developers with single sign-on capabilities, security policies, audit logs, and self-serve admin portals to manage the complete end-to-end user journey. Operating on a software as a service subscription model, the business currently serves a global network of more than 150 enterprise and startup customers. Its client base features notable technology firms and software providers, such as Datadog and Materialize. Frontegg has raised $70 million in total funding across multiple financing rounds, securing institutional backing from prominent venture capital firms including Insight Partners, Stripes, and Pitango First. The organization was founded in 2019 by chief executive officer Sagi Rodin and chief technology officer Aviad Mizrachi.
Frontegg has raised $70.0M across 3 funding rounds.
Frontegg has raised $70.0M in total across 3 funding rounds.
Frontegg has raised $70.0M in total across 3 funding rounds.
Frontegg's investors include Insight Partners, Saagar Kulkarni, Global Founders Capital, i3 Equity Partners, Pitango Venture Capital, Ahren Innovation Capital, Alt Capital, Andreessen Horowitz, BASF Venture Capital, Comcast Ventures, Dig Ventures, Kleiner Perkins.
Frontegg is a full-stack customer identity and access management (CIAM) platform designed for modern SaaS companies, particularly those embracing product-led growth (PLG).[1][2][3] It builds a comprehensive user management infrastructure, enabling blazing-fast integration of features like authentication, multi-tenancy, SSO, MFA, API token management, self-service portals, and subscription enforcement with just five lines of code.[1][3][4] Frontegg serves B2B, B2C, and SaaS developers, solving the problem of complex user management by providing a plug-and-play solution that reduces development time while ensuring scalability, security, and superior user experience.[2][3][7] By 2022, it had achieved rapid growth, serving over 150 global B2B SaaS customers including Datadog, AppsFlyer, Okera, and Tomorrow.io, amid surging SaaS spending.[3]
Frontegg was founded in 2019 by Sagi Rodin (CEO) and Aviad Mizrachi (CTO), both with decades of full-stack development experience from Check Point, where they identified the need for a modern, no-code user management solution for B2B SaaS amid rising demands for SSO, MFA, and beyond.[2][3] They left Check Point in September 2019, spending a year in stealth mode to raise $1M in pre-seed funding, hire initial team members, and build core capabilities.[3] Officially launching in September 2020, Frontegg quickly gained traction: securing its first customer (AppsFlyer), raising a $5M seed round in October 2020, and launching a full customer-facing identity platform in May 2021.[3] Momentum accelerated with a $25M Series A led by Insight Partners in December 2021 (adding Praveen Akkiraju to the board) and a $40M Series B co-led by Insight and Stripes just seven months later.[3]
Frontegg rides the agentic SaaS and AI boom, where applications increasingly involve human-AI hybrid interactions, demanding robust identity layers for APIs, non-human identities, and rapid threat cycles that evolve in days.[5][9] Its timing aligns with exploding SaaS adoption (33% global spending growth by 2022) and the shift to PLG models, where seamless user onboarding is critical amid multi-app, multi-tenant complexity.[3][8] Market forces like rising cyber threats, regulatory pressures (e.g., HIPAA compliance), and AI proliferation favor Frontegg's scalable CIAM, influencing the ecosystem by empowering SaaS builders to prioritize core product innovation over auth plumbing—much like how Auth0 accelerated developer velocity.[1][4][9]
Frontegg is positioned to dominate as the identity layer for agentic SaaS, expanding AI agents for autonomous security, deeper multi-app orchestration, and human-AI identity protection amid accelerating threats.[5][9] Trends like generative AI integration, zero-trust architectures, and SaaS consolidation will propel its growth, potentially mirroring scale seen in peers through enterprise wins and global expansion. Its influence may evolve from PLG enabler to indispensable infrastructure for AI-native apps, securing every entry point while humans remain key for nuanced support—tying back to its origins as a developer-first antidote to auth complexity.[3][5]
Frontegg has raised $70.0M across 3 funding rounds. Most recently, it raised $40.0M Series B in July 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 28, 2022 | $40.0M Series B | Insight Partners, Saagar Kulkarni | Global Founders Capital, i3 Equity Partners, Pitango Venture Capital |
| Nov 1, 2021 | $25.0M Series A | Insight Partners | Ahren Innovation Capital, Alt Capital, Andreessen Horowitz, BASF Venture Capital, Comcast Ventures, Dig Ventures, Kleiner Perkins, Lorie&co, Matias Ventures, Merck Global Health Innovation Fund, Pillar VC, Pitango Venture Capital, Preston-Werner Ventures, SciFi VC, SignalFire, South Park Commons, Tau Ventures, Adam D'Angelo, Danny Hadar, Ellen Salisbury, Jeremy Stoppelman, Lee Moser, Max Mullen, Sam Lambert, Shishir Mehrotra, Steve Chen, Global Founders Capital |
| Oct 1, 2020 | $5.0M Seed | Pitango Venture Capital | Ahren Innovation Capital, BASF Venture Capital, Comcast Ventures, Merck Global Health Innovation Fund, Pillar VC, Global Founders Capital, Noga Kap |