Duranta

High-Level Overview

Duranta is a Seattle-based startup founded in 2024 that builds an AI-powered software platform for landscapers and lawn care professionals.[1][2][3][4] It offers tools for property analysis, precise estimates, customer proposals, design, invoicing, CRM, and payments, with its flagship AIdan AI model automating property measurements like lot boundaries, hardscapes, and greenery to generate instant service quotes.[1][2][3] The platform serves small to mid-sized landscaping businesses, solving pain points like time-consuming site visits, manual measurements, and inefficient workflows, enabling users to win more contracts and operate profitably—early customers have eliminated thousands of site visits and closed large deals.[2][3] Duranta recently raised a $7 million seed round in July 2025, led by Base10 Partners with participation from Pear, Coalition Operators, Sunshine Lake, and angels like GitHub CEO Thomas Dohmke, fueling product expansion and team growth.[1][2][3]

Origin Story

Duranta was founded in 2024 by a team of engineers led by co-founder and CEO Samuel Adeyemo, who previously co-founded Aurora Solar, a leading cleantech software platform for the solar industry.[1][2][3] The team draws from experience at top tech firms including Amazon, Google, Airbnb, Figma, and Datadog, bringing expertise in building scalable software for specialized industries.[2][3] The idea emerged from recognizing the outdated tools in landscaping—a $150+ billion U.S. market lacking modern tech—mirroring gaps they addressed at Aurora Solar, where they streamlined complex field operations with software.[1][2][3] Early traction came quickly: within a year, customers reported ditching on-site estimates, closing major contracts via AIdan-generated proposals, validating the pivot to an "operating system" for outdoor services.[2][3]

Core Differentiators

• AI-Powered Precision with AIdan: Proprietary model automatically analyzes property details (boundaries, hardscapes, greenery) for instant, accurate estimates, reducing site visits and errors—unlike generic tools.[1][2][3]
• End-to-End Workflow Suite: Combines intuitive design visualization, proposal generation, CRM, invoicing, and payments into one platform tailored for landscapers, streamlining customer acquisition to delivery.[2][3][5]
• Industry-Specific Focus: Built by ex-Aurora Solar engineers who understand field-service challenges, offering superior ease-of-use and speed over broad SaaS alternatives.[1][2][3]
• Proven Early Impact: Customers close larger deals faster; backed by elite investors signaling strong product-market fit and technical edge.[1][3]

Role in the Broader Tech Landscape

Duranta rides the wave of AI democratization in vertical SaaS, applying computer vision and generative AI to transform "unsexy" industries like landscaping, much like how Toast revolutionized restaurants or Procore construction.[1][2][3] Timing is ideal amid a post-2024 AI boom, with cheap compute enabling property-scale analysis that was previously manual or drone-dependent, aligning with labor shortages in blue-collar services and rising demand for outdoor living post-pandemic.[2][3] Favorable market forces include a fragmented $150B+ U.S. landscaping sector ripe for digitization (only ~20% software adoption) and investor appetite for defensible AI moats in non-consumer apps.[1][3] By empowering 100,000+ small operators, Duranta influences the ecosystem like early FieldEdge or LMN, potentially setting standards for AI in home services and spawning integrations with hardware like drones or IoT sensors.[2][5]

Quick Take & Future Outlook

Duranta is poised to dominate vertical AI for landscaping, scaling from seed to series A by 2026 with aggressive engineering hires and AIdan enhancements like real-time AR previews or predictive maintenance.[1][3] Trends like multimodal AI, climate-driven outdoor investments, and SMB digitization will accelerate growth, potentially hitting $10M+ ARR in 2-3 years if retention mirrors Aurora Solar's trajectory.[2][3] Its influence could expand to adjacent trades (e.g., pool services, hardscaping), evolving from niche tool to category leader—watch for enterprise wins and international push, cementing Seattle's vertical SaaS resurgence.[1][4] This seed momentum positions Duranta to build the beautiful world its tools enable, one AI-measured yard at a time.[2][3]