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Doorsey: Online residential real estate marketplace offering transparent auctions for pre-inspected homes, providing commerce solutions for buyers and sellers.
Based in Spokane Valley, Washington, Doorsey operates an online residential real estate marketplace that facilitates transparent home auctions for pre-inspected properties. The software-as-a-service platform provides listing tools, lead generation, and showing scheduling to buyers, sellers, and real estate agents, generating revenue by charging a 1% commission on winning bids without handling escrow or closing procedures. Prior to its eventual acquisition by the Dallas-based commerce solutions provider Auction.io, the startup operated with a team of 15 employees and successfully secured $4.1 million in seed funding to scale its initial pilot market operations. This early financing round was backed by several notable venture capital firms and angel investors, including 166 2nd Financial Services, Liquid 2 Ventures, and Sam Parr. The residential real estate company was originally founded in 2021 by Jordan Allen, Nick McLain, and Matt Melville.
Doorsey has raised $4.0M across 1 funding round.
Doorsey has raised $4.0M in total across 1 funding round.
Doorsey has raised $4.0M in total across 1 funding round.
Doorsey's investors include 166 2nd, Active Capital, AlleyCorp, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, CapitalX, Color Capital, Craft Ventures, Cyphr VC, General Catalyst, Lightspeed Venture Partners.
Doorsey is a property-tech startup that developed a SaaS platform for transparent, auction-style real estate transactions, enabling real-time bidding on homes to display competitive offers, prices, and terms publicly.[1][2][3][5] It served home buyers and sellers by leveling the playing field in residential real estate, solving issues like opaque offer processes and uncertainty in pricing, with early success evidenced by superior outcomes to market valuations and a $4.1 million seed round raised in 2021 from investors including Agya Ventures, Liquid 2 Ventures, SRM Development, and The Hustle founder Sam Parr.[1][2][3] Originally Spokane Valley-based with 15 employees, Doorsey was acquired by Dallas-based Auction.io in 2023 and integrated into its auction software platform, shifting focus to broader commerce solutions while retaining its real estate tech roots.[1][3][4]
Doorsey was founded in June 2021 by Jordan Allen, its CEO, who launched it as "Ruumr" initially before rebranding; Allen had previously founded Stay Alfred, a vacation rental company started in 2012 that shut down in 2020 amid the pandemic.[1][3] The idea emerged from Allen's real estate experience, creating a platform for auction-style home buying offers to boost transparency in a traditionally opaque market.[2][3] Early traction included raising over $4 million in seed funding by late 2021 and achieving strong results in transactions that exceeded market expectations, leading to a prior collaboration with Auction.io that paved the way for its 2023 acquisition.[1][3]
Doorsey rode the proptech wave of digitizing real estate transactions amid rising demand for transparency, especially post-pandemic when markets faced supply shortages and shifting buyer behaviors.[1][3] Its timing capitalized on e-commerce auction trends, aligning with platforms disrupting traditional broker-led sales through real-time, competitive bidding that reduces information asymmetry.[3][5] Market forces like higher mortgage rates and slowdowns in 2023 favored efficient tech solutions, influencing the ecosystem by integrating into Auction.io to scale proptech across industries and potentially standardize open auctions in residential sales.[1][3]
Post-acquisition, Doorsey's platform will deepen integration into Auction.io's ecosystem, likely expanding real estate auctions globally while leveraging the parent's network in diverse sectors.[1][4] Trends like AI-driven valuations and blockchain for secure bids could amplify its transparency edge, with Allen's board role ensuring proptech continuity. Its influence may evolve from niche startup to core feature in enterprise auction software, potentially reshaping how homes are bought in a persistent low-inventory market—echoing its origins in making real estate as straightforward as online shopping.[3][5]
Doorsey has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $4.0M Seed | 166 2nd | Active Capital, AlleyCorp, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, CapitalX, Color Capital, Craft Ventures, Cyphr VC, General Catalyst, Lightspeed Venture Partners, LOI Venture, Long Journey Ventures, Paradox Capital, Prototype Capital, Rising Tide Partners, SaaSholic Fund, Shaan's All Access Fund, The Club, The Hit Forge, Trajectory Ventures, Vibe Capital, Weekend Fund, Alex Lieberman, Anthony Pompliano, Ben Tossell, Chris Herd, Dharmesh Shah, Greg Isenberg, Immad Akhund, Jacqueline Reses, Jaime Schmidt, Julian Shapiro, Justin Welsh, Kyle York, Moshe Lifschitz, Musaab Hakami, Paul Yacoubian, Sahil Lavingia, Zack Kanter, Francis Davidson, Sam Parr, Agya Ventures, Liquid 2 Ventures, SRM Development |