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Based in New York City, Confiant is a cybersecurity company that specializes in detecting and stopping malvertising attacks through real-time verification and blocking solutions. The enterprise integrates its software directly into existing ad tech infrastructure to provide comprehensive visibility into malware, scams, and fraud while simultaneously addressing ad quality issues, mis-categorizations, and privacy violations. Operating with fewer than 25 employees, the firm generates approximately $8 million in annual revenue and has raised less than $5 million in total funding across two venture rounds. The platform serves the broader digital publishing and advertising sectors, securing digital assets for over 1,000 brands including recognizable enterprise customers such as Microsoft, Paramount, and Magnite. Historically, the organization first identified exploit-kit based malvertising campaigns leading to ransomware and botnet infections. Confiant was founded in 2013 by co-founders LD and Jerome.
Confiant has raised $4.0M across 1 funding round.
Confiant has raised $4.0M in total across 1 funding round.
Confiant has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in May 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2019 | $4M Series A | Rubicon VC, TOM Leonard | 7BC Venture Capital, Tribeca Venture Partners, Valorvc, Scot Wingo | Announced |
Confiant is a cybersecurity company specializing in ad security and quality solutions for the digital advertising ecosystem. It builds an intelligent platform that detects and blocks malvertising attacks, low-quality ads, and privacy threats, serving publishers, supply-side platforms (SSPs), and ad platforms to protect over 40,000 premium sites and monitor 100 billion client-side impressions and 300 billion server-side auctions daily[1][3][4]. By verifying ad content in real-time with the industry's lowest false positive rate, Confiant solves the pervasive problem of malicious ads that deliver phishing, malware, and scams, enabling safer user experiences without revenue loss[2][3]. The company, founded in 2013 and headquartered in New York, operates remotely with about 48 employees and has raised under $5 million in funding, showing steady growth in a high-stakes sector[1][2][4].
Confiant was founded in 2013 in New York as ClarityAd before rebranding to focus on its core mission[1]. Emerging from the need to combat rising malvertising threats in digital ads—where attackers exploit ad networks to distribute malware—the company quickly gained traction by offering unique visibility into ad supply chains[1][2][3]. Early pivotal moments included developing integrations for server-side and client-side monitoring, mapping over 80 malvertising techniques, and partnering with major DSPs like MediaMath in 2023 to expand protection[3][4]. This evolution positioned Confiant as a leader, backed by a world-class security team and technologies like AWS, Python, and Node.js[2].
Confiant rides the explosive growth of digital advertising, projected to exceed $1 trillion globally amid rising cyber threats like malvertising, which victimizes users via trusted ad channels[1][2][3]. Timing is ideal as privacy regulations (e.g., GDPR, CCPA) and ad fraud crackdowns demand trusted platforms, with market forces favoring specialists over generalists in the $100B+ ad tech security niche[1][4]. Competitors like Pixalate and HUMAN focus on fraud and bots, but Confiant's ad-specific depth influences the ecosystem by enabling publishers to prioritize content and revenue, fostering a safer internet for brands, users, and platforms[1][3].
Confiant is poised for expansion as AI-driven threats evolve, potentially scaling via DSP/SSP partnerships and international growth to capture more of the ad security market[3][4]. Trends like connected TV (CTV) advertising and zero-trust ad chains will amplify demand, with Confiant's real-time edge and low false positives driving adoption among premium publishers[1][3]. Its influence may grow through acquisitions or deeper AI integrations, solidifying its role as the go-to shield for a malvertising-plagued digital world—ensuring ads remain a trusted medium, not an attack vector[2][3].
Confiant has raised $4.0M in total across 1 funding round.
Confiant's investors include Rubicon VC, Tom Leonard, 7BC Venture Capital, Tribeca Venture Partners, ValorVC, Scot Wingo.
