Loading organizations...
§ Private Profile · San Francisco, CA, USA
B2B payments platform offering digital checkout, flexible payment methods, and automated net terms for B2B e-commerce businesses.
Balance is a San Francisco, California-based financial technology company that provides a digital checkout and payments platform specifically designed for business-to-business e-commerce. The software-as-a-service platform enables merchants and marketplaces to process various payment methods, automate accounts receivable, and offer net terms financing through a unified interface. Operating with a workforce of 70 employees, the enterprise serves over 300 merchants, wholesalers, and distributors across industrial sectors such as steel, chemicals, and apparel. The company has raised approximately $87 million in total venture funding across multiple financing rounds from prominent institutional investors including Forerunner Ventures, Ribbit Capital, and Stripe. Its growing ecosystem includes technical integrations with platforms like Shopify Plus and software deployments for corporate customers such as Notch. Balance was established in 2020 by co-founders and former PayPal executives Bar Geron and Yoni Shuster.
Balance has raised $436.6M across 5 funding rounds.
Key people at Balance.
Balance was founded in 2020 by Yoni Shuster (Founder) and Bar Geron (Founder).
Balance has raised $436.6M in total across 5 funding rounds.
Balance has raised $436.6M across 5 funding rounds. Most recently, it raised $350.0M Debt in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 22, 2022 | $350M Debt Financing | IDO Vigdor | — | Announced |
| Sep 1, 2022 | $25M Series A | Jordan Angelos | Peter PAN, Andreessen Horowitz, Asylum Ventures, Cambrian Ventures, Cowboy Ventures, Ensemble VC, Footwork, Kleiner Perkins, Liquid 2 Ventures, Rocana Venture Partners, Seven Seven SIX, Volition Capital, Y Combinator, KEN Denman, Sean Flynn, Jacqueline Reses, Avid Ventures, Lightspeed Venture Partners, SciFi VC, Stripe, UpWest, Testmunk | Announced |
| Jul 1, 2022 | $56M Series B | Kirsten Green | Accel, Forerunner Ventures, Pear VC, Salesforce Ventures, Venista Ventures, Tarek Muller, Jeff Wisener, Marcelo Cortes, Avid Ventures, Gramercy Ventures, Brandon Greer, Jibe Ventures, Lightspeed Venture Partners, Lyra Ventures, Ribbit Capital, UpWest | Announced |
| Feb 3, 2021 | $5.5M Seed | Nellie Levchin | TAL Morgenstern, UpWest | Announced |
| Jun 1, 2019 | $120K Seed | — | Techstars | Announced |
Key people at Balance.
Balance is a pioneering fintech company that delivers the first comprehensive digital payment experience tailored specifically for B2B marketplaces, merchants, and service providers. Its platform offers an integrated suite of products including B2B payments, digital trade credit, accounts receivable (AR) management, and marketplace operating systems, designed to streamline and automate the entire business transaction lifecycle. By enabling flexible payment options such as checks, cards, bank transfers, net terms, and payment plans, Balance helps sellers receive funds instantly while providing buyers with payment flexibility. This approach reduces reliance on costly credit card fees and manual processes, driving revenue growth and operational efficiency for mid-market and enterprise clients, including Fortune 1000 companies[1][2][3].
Founded in 2020 by Bar Geron, a fintech and healthcare IT entrepreneur with a background in philosophy and industrial engineering, and Yoni Shuster, a scientist and innovator focused on reinventing the B2B purchase journey, Balance emerged to address the complexity and inefficiency in B2B payments. The founders recognized the gap between consumer-grade payment experiences and the cumbersome, manual processes typical in B2B commerce. Early traction included onboarding major clients and expanding its transaction network to over 100,000 business buyers and 13,000 vendors, alongside strategic partnerships with platforms like BigCommerce, Mirakl, and Shopify. This growth was supported by significant funding rounds led by Lightspeed, Stripe, and Ribbit Capital, positioning Balance as a leader in B2B fintech[1][2][4].
Balance is riding the wave of digital transformation in B2B commerce, where businesses demand consumer-like payment experiences combined with the flexibility and complexity of B2B transactions. The timing is critical as the shift toward embedded finance, real-time payments, and AI-driven credit risk management accelerates. Market forces such as the growth of online B2B marketplaces, the need for scalable credit solutions, and the drive to reduce manual AR processes favor Balance’s comprehensive platform. By enabling faster, more flexible payments and credit at scale, Balance is influencing the broader fintech ecosystem, pushing legacy B2B payment infrastructure toward modernization[1][2][3][6].
Balance is poised for continued growth as it expands its product offerings and global footprint, supported by strong investor backing and strategic partnerships. Future trends shaping its journey include increased adoption of embedded finance, AI-driven credit and risk management, and the rise of B2B buy-now-pay-later (BNPL) solutions. As B2B commerce increasingly demands seamless, flexible payment experiences, Balance’s influence is likely to deepen, potentially becoming the foundational financial infrastructure for B2B transactions worldwide. Its mission to create a balanced ecosystem where growth aligns with risk and trust scales through technology will remain central to its evolution[1][6].
Balance was founded in 2020 by Yoni Shuster (Founder) and Bar Geron (Founder).
Balance has raised $436.6M in total across 5 funding rounds.
Balance's investors include Ido Vigdor, Jordan Angelos, Peter Pan, Andreessen Horowitz, Asylum Ventures, Cambrian Ventures, Cowboy Ventures, Ensemble VC, Footwork, Kleiner Perkins, Liquid 2 Ventures, Rocana Venture Partners.
