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§ Venture Capital · Toronto, Canada
Canadian impact venture capital firm investing in early-stage healthtech, edtech, and cleantech startups for financial and social impact.
Amplify Capital is a Toronto-based impact venture capital firm that provides early-stage equity funding to startups operating in the healthtech, education technology, and clean technology sectors. The firm targets market-rate financial returns of fifteen to twenty percent alongside measurable social and environmental impacts by investing primarily in pre-seed to Series A rounds. Amplify Capital manages over $42 million in assets across two funds, including a $30.7 million second fund closed in 2021, and has backed 22 companies to date. The firm receives capital from institutional limited partners like the McConnell Foundation, which invested $5 million in 2022, and maintains a portfolio featuring startups such as Wisedocs, Voda Safe, and Alt Tex. Originally launched as the MaRS Catalyst Fund before spinning out independently and rebranding in 2019, the organization was founded in 2016 by Kathryn Wortsman.
Key people at Amplify Capital.
Amplify Capital has 12 tracked investments across 10 companies. The latest tracked deal is $3.0M Seed in Reusables.com in April 2025.
Key people at Amplify Capital.
Amplify Capital is a Canadian impact venture capital firm that invests primarily in early-stage startups addressing urgent global challenges in climate, education, and healthcare. Their mission is to back founders building transformational companies that generate measurable social, environmental, and financial returns. Managing over $42 million across two funds, Amplify targets a 15-20% financial return while driving significant impact, such as improving health outcomes for millions and supporting education for millions more. They focus on underserved markets and actively support portfolio companies through governance and capital strategy, especially during economic downturns[1][4].
Founded in 2016 and headquartered in Toronto with an office in Montreal, Amplify Capital was established to combine impact investing with strong financial returns. The firm has grown from its initial fund to a second fund with expanded team size and ambitions. Key partners include Managing Partner Kathryn Wortsman and others who emphasize deep due diligence and founder alignment. Their evolution reflects a commitment to investing in problem-motivated founders and leveraging expert advisors to assess impact and financial potential[1][5][6].
Amplify Capital rides the growing global trend of impact investing, where capital is deployed to solve urgent societal problems while generating competitive financial returns. The timing is critical as climate change, healthcare accessibility, and education reform demand innovative technological solutions. Amplify’s focus on underserved markets and early-stage companies positions it to influence the startup ecosystem by proving that impact and profitability can coexist, encouraging more capital flow into mission-driven ventures[1][4].
Looking ahead, Amplify Capital aims to scale its impact by continuing to invest in and support startups that address critical global challenges. Trends such as increased demand for clean technologies, digital health solutions, and future-of-work education platforms will shape their portfolio. Amplify’s influence is likely to grow as it demonstrates the viability of impact investing, potentially attracting more institutional capital and fostering a more inclusive and sustainable innovation ecosystem[1][4][5]. Their ongoing commitment to combining financial rigor with impact mission sets a strong foundation for future success.
